Smart New Ways Boot Old Stupid Ways

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Kathy Sierra, writing on Creating Passionate Users, has put together a chart that compares the old ways of marketing to the new. Filled with gems like "Hire a creative, user-focused product designer" rather than "Hire a creative, award-winning advertising designer" and Buy Typepad accounts for every employee in your company, and maybe some users too" rather than "Hire a PR firm" and "Product placements in the 'real' world, by donating samples to those who could benefit" rather than "Product placements in a 'fake' TV, movie world," Sierra has created a chart that inspires and demonstrates how truly stupid current marketing efforts are.

by Steve Hall    Nov- 2-05   Click to Comment   
Topic: Opinion   

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Comments

Yep, because all the world will be saved by blogs.

Posted by: Jeremy Pepper on November 2, 2005 3:23 PM







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