MSNBC Launches Largest BlogAds Buy

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MSNBC, today, launched the largest BlogAds buy ever according to BlogAds Founder Henry Copeland. To promote its digital day this Wednesday, MSNBC purchased ads on 800 weblogs, including Adrants, more than the Audi BlogAds buy of 286 last spring. From online affairs to porn to bizarreness caught on tape, MSNBC will take a close look at all things digital.

Unfortunately, the page the ad points to isn't very clear on exactly what MSNBC is trying to accomplish. There's all kinds of bloggy stuff on the page which is, perhaps, the point but there's not much emphasis given to the shows being promoted. That may be besides the point as MSNBC knows all 300 bloggers will go to the site, perhaps read a few of MSNBC's blogs, write about what they've read, link back to them and, poof, dramatically increase traffic to MSNBC's blogs. Oops, we just took the bait.

by Steve Hall    Dec-10-05    
Topic: Brands, Cable, Creative Commentary, Weblogs



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