Agency Says Christmas Needs to be More Commercialized


Seattle-based agency Sedgwick Rd. crafted a unique Christmas campaign which pushes aside all that religious and politically correct crap in favor of the true meaning of Christmas: buying stuff. The agency highlights this campaign in its video Christmas card that outlines the agency's research and creative strategy in developing its "no room for anti-Christmas factions full of freaks with nothing to do other than attack America's favorite pass time - emptying Wal-mart warehouses full of crap no one really needs or wants which ultimately ends up clogging overflowing landfills" campaign. Oops, that was a little harsh. We jest.

by Steve Hall    Dec-19-05    
Topic: Agencies, Spoofs

Finance Company Taps Into World Opinion


Financial services company has launched a truly interesting site, called Your Point of View, that intends to become a clearing house for world opinion and a celebration f differences in a world of sameness. Oops, that sounded like a press release. Sorry, but that's really what it's all about. The site lets you voice your opinion and drill down into the opinions of different cultures on the same topic. From cloning, to haute couture to wind farms to tattoos and modern art, the site present metrics for each category. While it's all tied to HBSC, it's nicely detached from any obvious product promotion except, of course, for its brilliant method of collecting varying cultural insight for use in defining the company's country-specific marketing.

by Steve Hall    Dec-19-05    
Topic: Online, Research

Dad Gets Over Excited About Child's Christmas Gift


That's just so not the way to thrust readers into a Slate story about what gifts not to give. Or, maybe it is. After all, doing that to a puppy isn't exactly a nice gift to give now is it? Especially when your kid is watching. Courtesy Gawker.

by Steve Hall    Dec-19-05    
Topic: Online, Publishing, Strange

Gisele Bundchen Steps In For Louis Vuitton


Brazilian supermodel Gisele Bundchen will take over where Uma Thurman left off as spokesmodel for fashion house Louis Vuitton. Marc Jacobs explains the shift from celebu-model to supermodel telling FemaleFirst, "We just wanted a fashion icon more than the celebrity thing. I certainly feel that Gisele is iconic and recognized all over the world as Gisele. Also the clothes were hot and colorful, and we thought she would exaggerate the strength and heat of the collection." Is the clebu-model trend over? Not according to Jacobs who added, "There are all sorts of people I'd like to work with."

by Steve Hall    Dec-19-05    
Topic: Brands, Campaigns, Celebrity

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Paris, Butts, Masturbation Make Up Adrants 2005 Most Viewed Stories

Everyone's doing their top ten lists this time of year so we thought we'd jump right on that train too with our Ten Most Viewed Stories on Adrants in 2005.

10. Dead Guy In Trunk of Cab Promotes 'Sopranos'
9. Mountain Dew Launches MDX Energy Drink
8. Unicef Anti-War Commercial Blows Up Smurfs
7. Female Masturbation Ad Gets Banned
6. Lego Gets Pissy About Brand Name
5. McDonald's Japan Dumps Ronald For McHotties
4. Virgin Music Launches Musical Artist Identification game on Heavy
3. Paris Hilton Has Sex With Bentley For Carl's Junior
2. 'Rockstar' Contestant Slips Expletive Past CBS Censors
1. Nike likes Big Butts...And Thighs...And Knees

by Steve Hall    Dec-19-05    
Topic: Trends and Culture

For Some Women Tops Need to Stretch A Lot, Ad Demonstrates


Every once in a while an ad comes along that ever so clearly illustrates the unique benefits of a product that caters to the specific needs of a particular target group. Bucking the world of sameness, it appears H&M has created just such an ad here strategically amplifying and expanding on the qualities of the simple stretch top, qualities women of a certain body size can not live without.

by Steve Hall    Dec-19-05    
Topic: Spoofs

Two Hunks of Steel, Mary J Blige, Branding Bonanza Hit Times Square


Joining the New Year's Eve party in New York's Times Square and sponsoring NBC's New Year's Eve With Carson Daily, will be Chevrolet which will hang two 2007 Tahoe SUV's above the stage on which Mary J. Blige will perform. While we're all for Times Square branding blowouts, if we were Mary J. Blige we'd think twice before letting anyone hang two hunks of heavy steel above our heads. Aside from threatening the life of Blige, Chevrolet will also appear on ABC's sign and ball-drop screen as well as Reuters' Jumbotron. while also handing out all forms of Chevy-branded paraphernalia.

by Steve Hall    Dec-19-05    
Topic: Brands, Outdoor, Sponsorship, Television

Ad Age Collects Ten Ads America Won't See

Ad Age has collected its list of Ten 2005 Ads America Won't See, half of which you've all seen here over the course of the year. They range from Napster's sexy tease over :30 music previews, the the Unilever Big Horn spot, to a reverse streaker spot from Scotland's Irn Bru, to Fanta's spitters other oddities of advertising. Check them out of this last week before the holidays.

by Steve Hall    Dec-19-05    
Topic: Commercials

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