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Balding Men Get Help From 'League of Thinning Men'

thinning_men.jpg

Everyone's got a viral these days or, more correctly, a piece of creative they hope goes viral. Now even the hair loss people are getting into the game. For New Zealand's Propecia, a prescription pill for hair loss, Insight NZ has created an online, satirical look at what could happen to men with hair loss if they don't take action. Called League of Thinning Men, visitors to the site are introduced to a little interactive world where they can check out the ways of men who prefer a good comb-over and a cup of well-stewed tea. All of which Propecia hopes will convince men with thinning hair to abandon the site, head over to Propecia's site and grab a bottle of their hair saving pills.

Written by Steve Hall    Comments (0)     File: Online, Viral     Dec- 1-05  

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