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Bud Light Unleashes Ted Ferguson, Stunt Man

ted_ferguson.jpg

Bud Light, perhaps in a nod to what we can expect from them during the Super Bow, has launched Ted Ferguson: Under the Helmet, a website featuring a slice of life look at Ted Ferguson, Bud Light daredevil, an every-man's stunt man. You never know where these things are going to go but, well, this doesn't seem that interesting. That said, it is pretty comical watching the guy treat listening to his girlfriend as an excruciatingly difficult stunt to accomplish. Perhaps this is one of those campaigns that needs to be "given legs" upon which to "blossom."

Written by Steve Hall    Comments (6)     File: Brands, Campaigns, Commercials, Super Bowl 2006, Television     Dec-12-05  

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Comments

This is just [yaaaaaaaaaaaaaaaawn] long-form television -- doesn't take [yaaaaaaaaaaaaaaaawn] advantage of the online medium at [yaaaaaaaaaaaaaaaawn] all.

Bud Light needs to wake up from the antequated dream of TV already.

Posted by: evilgrimace on December 12, 2005 03:21 PM

use of "new" media...etc..etc...yawn...yes, perhaps...but it's still light years ahead of the Miller Lite tiresome and drab awfulness.

KR

Posted by: Keith Reinhard on December 13, 2005 11:36 AM

The website isn't all that unique but the content made me laugh. I think it's all really clever.

Posted by: KatherineG on December 15, 2005 04:07 PM

I'm not a Bud Light drinker, but I love the Ted Ferguson commercials. I think Bud is really hitting home with its target demographic: young males 21-40. I think the website could use some more interactivity and body, but I liked that they had all the commercials there and an extended background on Ted. I'd like to see all these commercials during the Super Bowl, but I know that would be too expensive. One new one will be good enough.

Posted by: TB on January 2, 2006 03:14 AM

I'm not a Bud Light drinker, but I love the Ted Ferguson commercials. I think Bud is really hitting home with its target demographic: young males 21-40. I think the website could use some more interactivity and body, but I liked that they had all the commercials there and an extended background on Ted. I'd like to see all these commercials during the Super Bowl, but I know that would be too expensive. One new one will be good enough.

Posted by: TB on January 2, 2006 03:15 AM

TED FERGUSON FOR PRESIDENT, THIS GUY IS AWESOME, GREAT COMMERCIALS, ME AND MY BUDS LOAO WHEN THIS NUTBAG COMES INTO OUR TV, KEEP EM COMING TED, TAKE IT EASY ON THE STUNTS, THAT JOHN TESH STUNT WAS BRUTAL, ABSOLUTELY BRUTAL, HOPE YOU PULLED THRU AFTER THAT!!!!!

Posted by: johnnymars on January 23, 2006 03:18 PM

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