Honda Dreams the Impossible Dream

honda_impossible_dreams.jpg

Doing some nice work for Honda UK, Wieden + Kennedy has created The Power of Dreams, a mini-movie set to the tune of "Dream the Impossible Dream," that takes the viewer through the history of Honda from its launch of the Super Cub motorbike in 1958 to its invention of the ATV in 1970 to a motorcycle with an airbag to roadsters, speedboats and the cars of today. The movie leads to The Power of Dreams site on which the history of Honda is detailed with each product receiving highlight through multiple microsites. There's also a an enter-to-win contest for a balloon ride over New Zealand. The site puts a nice wrapper on the package that is Honda.

by Steve Hall    Dec- 5-05   Click to Comment   
Topic: Creative Commentary, Online, Viral   

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Comments



Comments

I've got great news, e-mail Honda under the media category, and ask for a copy of the Ad. I got a copy, it has all the previous ad's also, like the Cog, and the Civic ones. To prov I'm not lying, heres what I mean.

http://cgi.ebay.ca/Honda-The-Impossible-Dream-Making-of-DVD_W0QQitemZ6472674768QQcategoryZ617QQcmdZViewItem

Posted by: Ryan on January 27, 2006 3:31 PM

please could you send me a copy of the advert for the impossible dream

Posted by: dyson on May 19, 2006 1:51 PM

please could you send me a copy of the advert for the impossible dream

Posted by: dyson on May 19, 2006 1:52 PM

please could you send me a copy of the advert for the impossible dream

Posted by: dyson on May 19, 2006 1:53 PM




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