Doing some nice work for Honda UK, Wieden + Kennedy has created The Power of Dreams, a mini-movie set to the tune of “Dream the Impossible Dream,” that takes the viewer through the history of Honda from its launch of the Super Cub motorbike in 1958 to its invention of the ATV in 1970 to a motorcycle with an airbag to roadsters, speedboats and the cars of today. The movie leads to The Power of Dreams site on which the history of Honda is detailed with each product receiving highlight through multiple microsites. There’s also a an enter-to-win contest for a balloon ride over New Zealand. The site puts a nice wrapper on the package that is Honda.
Honda Dreams the Impossible Dream
Doing some nice work for Honda UK, Wieden + Kennedy has created The Power of Dreams, a mini-movie set to the tune of “Dream the Impossible Dream,” that takes the viewer through the history of Honda from its launch of the Super Cub motorbike in 1958 to its invention of the ATV in 1970 to a motorcycle with an airbag to roadsters, speedboats and the cars of today. The movie leads to The Power of Dreams site on which the history of Honda is detailed with each product receiving highlight through multiple microsites. There’s also a an enter-to-win contest for a balloon ride over New Zealand. The site puts a nice wrapper on the package that is Honda.
Steve Hall
RECENT ARTICLES
Dad Uses Hot Daughter to Sell Car on eBay
Internet Week Summarized Infographic-Style
Charlotte Gets Social With SocialFresh
Why Advertising Will Never Portray Reality
iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up
TRENDING AROUND THE WEB
Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.
Global English Editing
9 habits that give away someone who grew up in a big family
Hack Spirit
Psychologists did not coin emotional intelligence until 1990, and Goleman’s book did not popularize it until 1995, so people raised between 1945 and 1975 grew up with no shared vocabulary for feelings, many still improvising one from watching, guessing, and going quiet when intimacy calls for words.
Global English Editing
8 things dog owners do that reveal more about them than they realise
Hack Spirit
If you want your parents to feel appreciated, these 7 small gestures go a long way
Hack Spirit
7 questions people with strong gut instincts ask before making any big decision
Hack Spirit