Clearly illustrating the humorous obsessiveness of your average ad agency and why most ad campaign fail due to analysis paralysis, New York agency AKQA struggles valiantly to create its Holiday card while, predictably, every person in the agency offers their insight and suggestions to a very frustrated Executive Creative Director.
Oh God. This brings back absolutely horrific memories of our time spent pontificating, kissing ass, interacting with idiots, trying to explain to primadonnas their ideas suck and generally snickering at the entire agency business model. That said, we miss it dearly which is why we like this "making of a Christmas card" video from communications agency Closerlook. If your jonesing for some hipster agency experience, wallow in the schadenfreude this merry wish provides.
Way back in the day when marketers were reaching for any means necessary to attract attention, one company came up with the notion of assvertsing. The idea was simple. Place ad messages on the asses of hot woman and parage them around for all to gawk at. Well, as reported by The Spunker, Kodak has latched onto the tactic and recently hired some women in ridiculously short minis to bend over at photo trade show in Boston as if to pick something up only to reveal the word "Kodak" affixed to her panties.
Continuing the reveal of its 2005 Book of Tens, Ad Age has published its list of the Ten Most Watched Videos on AdAge.com. They include such wonders as the GoDaddy Super Bowl spot, the McDonald's Japan McHottie spot, the Pepsi Sumo Chickens, Anheuser-Busch's military Super Bowl tear jerker, the Honda Grr spot and more. Wallow in the glory that is advertising.
Eatmail.tv's Emily has put together the top five video clips of 2005 which include the Citroen C4 spoof, the Nut Bra, the Guinness Good Things Come to Those Who Wait ad, the Bill For First Lady political ad and Axe Deoderant's Ravenstoke Alaska news clip.
A week ago we told you Virgin Mobile, treading where no other marketer dared, on December 20 would be launching a spot exclusively in the United Kingdom featuring alleged coke-snorting supermodel Kate Moss. Well, since the dawn of the Internet and sites like Japander, there is, of course, no such thing as a country-exclusive ad campaign so here we have Kate Mosss chatting on the phone with her hyped up agent in a Virgin Mobile shop.
Seattle-based agency Sedgwick Rd. crafted a unique Christmas campaign which pushes aside all that religious and politically correct crap in favor of the true meaning of Christmas: buying stuff. The agency highlights this campaign in its video Christmas card that outlines the agency's research and creative strategy in developing its "no room for anti-Christmas factions full of freaks with nothing to do other than attack America's favorite pass time - emptying Wal-mart warehouses full of crap no one really needs or wants which ultimately ends up clogging overflowing landfills" campaign. Oops, that was a little harsh. We jest.
Financial services company has launched a truly interesting site, called Your Point of View, that intends to become a clearing house for world opinion and a celebration f differences in a world of sameness. Oops, that sounded like a press release. Sorry, but that's really what it's all about. The site lets you voice your opinion and drill down into the opinions of different cultures on the same topic. From cloning, to haute couture to wind farms to tattoos and modern art, the site present metrics for each category. While it's all tied to HBSC, it's nicely detached from any obvious product promotion except, of course, for its brilliant method of collecting varying cultural insight for use in defining the company's country-specific marketing.
That's just so not the way to thrust readers into a Slate story about what gifts not to give. Or, maybe it is. After all, doing that to a puppy isn't exactly a nice gift to give now is it? Especially when your kid is watching. Courtesy Gawker.