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Gisele Bundchen Steps In For Louis Vuitton

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Brazilian supermodel Gisele Bundchen will take over where Uma Thurman left off as spokesmodel for fashion house Louis Vuitton. Marc Jacobs explains the shift from celebu-model to supermodel telling FemaleFirst, "We just wanted a fashion icon more than the celebrity thing. I certainly feel that Gisele is iconic and recognized all over the world as Gisele. Also the clothes were hot and colorful, and we thought she would exaggerate the strength and heat of the collection." Is the clebu-model trend over? Not according to Jacobs who added, "There are all sorts of people I'd like to work with."

by Steve Hall    Dec-19-05    
Topic: Brands, Campaigns, Celebrity



Paris, Butts, Masturbation Make Up Adrants 2005 Most Viewed Stories

Everyone's doing their top ten lists this time of year so we thought we'd jump right on that train too with our Ten Most Viewed Stories on Adrants in 2005.

10. Dead Guy In Trunk of Cab Promotes 'Sopranos'
9. Mountain Dew Launches MDX Energy Drink
8. Unicef Anti-War Commercial Blows Up Smurfs
7. Female Masturbation Ad Gets Banned
6. Lego Gets Pissy About Brand Name
5. McDonald's Japan Dumps Ronald For McHotties
4. Virgin Music Launches Musical Artist Identification game on Heavy
3. Paris Hilton Has Sex With Bentley For Carl's Junior
2. 'Rockstar' Contestant Slips Expletive Past CBS Censors
1. Nike likes Big Butts...And Thighs...And Knees

by Steve Hall    Dec-19-05    
Topic: Trends and Culture



For Some Women Tops Need to Stretch A Lot, Ad Demonstrates

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Every once in a while an ad comes along that ever so clearly illustrates the unique benefits of a product that caters to the specific needs of a particular target group. Bucking the world of sameness, it appears H&M has created just such an ad here strategically amplifying and expanding on the qualities of the simple stretch top, qualities women of a certain body size can not live without.

by Steve Hall    Dec-19-05    
Topic: Spoofs



Two Hunks of Steel, Mary J Blige, Branding Bonanza Hit Times Square

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Joining the New Year's Eve party in New York's Times Square and sponsoring NBC's New Year's Eve With Carson Daily, will be Chevrolet which will hang two 2007 Tahoe SUV's above the stage on which Mary J. Blige will perform. While we're all for Times Square branding blowouts, if we were Mary J. Blige we'd think twice before letting anyone hang two hunks of heavy steel above our heads. Aside from threatening the life of Blige, Chevrolet will also appear on ABC's sign and ball-drop screen as well as Reuters' Jumbotron. while also handing out all forms of Chevy-branded paraphernalia.

by Steve Hall    Dec-19-05    
Topic: Brands, Outdoor, Sponsorship, Television



Ad Age Collects Ten Ads America Won't See

Ad Age has collected its list of Ten 2005 Ads America Won't See, half of which you've all seen here over the course of the year. They range from Napster's sexy tease over :30 music previews, the the Unilever Big Horn spot, to a reverse streaker spot from Scotland's Irn Bru, to Fanta's spitters other oddities of advertising. Check them out of this last week before the holidays.

by Steve Hall    Dec-19-05    
Topic: Commercials



Mitsubishi Uses Origami to Sell SUV

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Here's something you don't see in a car commercial every day. BBDO New York has created a spot, for the 2006 Mitsubishi endeavor, in which the entire background is made up of Japanese Origami. It's a bit more interesting than your typical winding mountain road spot.

by Steve Hall    Dec-18-05    
Topic: Brands, Commercials, Creative Commentary



Google Buys A Bit of AOL

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Late last Thursday night, Time-Warner reached an agreement with Google whereby the search giant to soon rule the world would pay $1 billion for a five percent stake in AOL. The deal is a blow to, dare we say, old school, Microsoft which had, for a long time, been in talks with AOL regarding a content deal that would have involved Time-Warner's print, television and online properties and Microsoft's search and ad operations. The deal was sealed during the Time Warner Christmas party with Microsoft's execs in one conference room, Google's in another and Time-Warner execs running between the two.

by Steve Hall    Dec-17-05    
Topic: Online



Spammers Thanked For Increasing Penis Size

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Friend and fellow industry mate Rick Bruner has created the perfect holiday gift for your favorite spammer. In appreciation for all those thought spammers who have dramatically increased the size of man's manhood the world over, Bruner created a T-shirt with the slogan, "$pam made my p3n1s bigger." You can also get the message on teddy bears, dog t-shirts, thongs and lots of other styles.

Be sure to buy one for every spammer that spams you each day. That ought to make Mr. Bruner a very rich man.

by Steve Hall    Dec-17-05    
Topic: Specialty



Drunken Santa Needs Help With Packages

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While we absolutely can not play this game, we thought there'd be a few of you out there that could. Norfolk-based interactive agency Drew Media has created The Incident before Christmas, an online game where players help a drunk Santa pick up all the packages he's dropped due to his altered state of mind. Perhaps those of you with faster fingers will fare better than we.

by Steve Hall    Dec-17-05    
Topic: Agencies



Agency Holiday Card Stays On Message

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Here's a beautifully simple holiday card from Connecticut-based agency Adams & Knight. Rather than go the goofy, silly, humorous route (not that that's all bad), the agency chose to highlight what the shop actually does: make advertising.

by Steve Hall    Dec-17-05    
Topic: Agencies



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