Kodak Takes Assvertising to Trade Show

thespunkercomkodakass1.jpg

Way back in the day when marketers were reaching for any means necessary to attract attention, one company came up with the notion of assvertsing. The idea was simple. Place ad messages on the asses of hot woman and parage them around for all to gawk at. Well, as reported by The Spunker, Kodak has latched onto the tactic and recently hired some women in ridiculously short minis to bend over at photo trade show in Boston as if to pick something up only to reveal the word "Kodak" affixed to her panties.

by Steve Hall    Dec-20-05   Click to Comment   
Topic: Guerilla   

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Comments



Comments

I hate the idea of assvertising -- so littel thought, so much disrespect -- but I sure love the way it looks!

Posted by: Max Lenderman on December 20, 2005 2:02 PM

I hate the idea of assvertising -- so little thought, so much disrespect -- but I sure love the way it looks!

Posted by: Max Lenderman on December 20, 2005 2:03 PM

cheap, tacky idea - but alarmingly hypontic
I'd have to see more to be sure

Posted by: Mr Blister on December 20, 2005 3:49 PM

It was not in Boston. The BTL promo took place in Kiev, Ukraine: http://www.adme.ru/creativity/2005/12/14/4697.html

Posted by: Mikhail Golub on December 20, 2005 4:08 PM







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