Marketing Knee Jerk Gives Us Fingernail Advertising

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While some marketers would certainly explode with glee if every human being on the planet wore the brand's logo somewhere on their body but we just can't understand why any sane human would affix logoed fingernails to their fingers. Of course, we can't understand headvertising, assvertsing, babyvertising, voicevertising, cleavagevertising, bellyvertising or boobvertising either.

OK, wait a minute. Of course we can understand it all. Sorry. It must be this slower than death holiday news week rotting our brain. There's always plenty of money-hungry fools around to add to this list of marketing stunts. That and the fact the entire ad industry is in the middle of some sort of knee jerk reaction to all the "death of the :30/traditional advertising" woe that's been spinning around since marketers woke up and realized, oops, there's these ad skipping things called DVRs, iPods, pop up blockers, bit torrent TV, pirate radio and file sharing which they wish had never existed. Now advertising is...um...hard work when it was just supposed to be all about the parties and the three martini lunches.

How we got from someone's logoed fingernails to martinis we do not know but it passed some time on a slow Friday at the end of a slow holiday week. See you next year.

Written by Steve Hall    Comments (5)     File: Human, Opinion, Trends and Culture     Dec-30-05  
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Comments

Thanks for the great year Steve. Good luck in 06!

Posted by: CAs on December 30, 2005 01:10 PM

The GoldenPalace has been paying boxers and other weirdos to tatoo their logo on them for sometime now. The program is considered so controversial that boxers can be fined if they don't use a Magic Marker to blackout the ads when they go on television.

Posted by: Davis Freeberg [TypeKey Profile Page] on December 30, 2005 01:36 PM

I'm predicting TAINTVERTISING to be big in 2006.

Posted by: Chris on December 30, 2005 03:15 PM

Love the Google Ads on this page. Nail Fungus - yeah, that's a occupational hazard for us marketers . . .

Posted by: cleoparker on January 3, 2006 04:26 PM

If you all new anything it would be amazing. The nails were done by a very good friend of mine for National Nail Art Competition. It had nothing to do with Adveritsement. Get your facts straight before you start making rude comments. FYI..those are her fingernails and she painted them herself (by hand) while they were on her hands. Art that!!!!

Posted by: Missy on November 9, 2006 04:33 PM

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