Maxtor Does...God Help Us...Subservient Chicken

loser_maxtor.jpg

OK, this is getting boring. Very boring. Whoever handles the Maxtor account has created yet another Subservient Chicken rip off and this one sucks. The guy doesn't to anything. Can the entire industry just acknowledge the Crispin Porter + Bogusky scored with this tactic and just move on? Apparently to drum up interest in their hard drives, Maxtor has created Loser Loser loser - which they should have called Boring Boring Boring, a site that has all the usual stuff; the afformentioned Subservient Chicken rip off, a personality test, advice for losers from some guy named Dr. James Callahan and loser horoscopes. The one unique thing this site does have is ads. Yup. Ads for Maxtor. Funny. Sponsor your own viral site. Now that's kinda new. They actually sell ad space on the site. Not that anyone would actually buy.

Written by Steve Hall    Comments (5)     File: Online, Viral     Dec- 1-05  
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Comments

I've seen worse. I've seen better. But I don't know where Adrants gets off being so hard on things. It's not like this site is anything special.

Posted by: keith on December 1, 2005 09:06 PM

oh my gohd! that is the lamest thing i have seen in a long time - i email and let maxtor know that this was not a form of flattery but of torture!

Posted by: Pamela on December 1, 2005 09:12 PM

oh my gohd! that is the lamest thing i have seen in a long time - i email and let maxtor know that this was not a form of flattery but of torture.

for keith - why go off -- hundreds of thousands of dollars might be a good reason, no? okay even if it is tens of thousands this was an idea hatched while the creative was watching 'who wants to marry my dad?'

Posted by: Pamela on December 1, 2005 09:18 PM

Of course we're nothing special, Keith, but would it be any fun reading soft, trite, self-masturbatory pieces of fluff? There's plenty of other publications that do a great job at that.

Posted by: Steve Hall on December 2, 2005 10:21 AM

This site is pretty boring - why can't they come up with something more unique before putting in all the effort into this?

Posted by: Katya Popoff [TypeKey Profile Page] on December 2, 2005 05:19 PM

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