Mitsubishi Uses Origami to Sell SUV

mitsu_endeavor.jpg

Here's something you don't see in a car commercial every day. BBDO New York has created a spot, for the 2006 Mitsubishi endeavor, in which the entire background is made up of Japanese Origami. It's a bit more interesting than your typical winding mountain road spot.

by Steve Hall    Dec-18-05   Click to Comment   
Topic: Brands, Commercials, Creative Commentary   

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Comments



Comments

As an employee of Mitsubishi let me tell you that I am not alone in thinking that the origamin add is about as dumb as it gets. It ranks right up there with Dr, Scholl's "gel'in" ads. It might work between 8-10 AM on Saturday mornings, but our 0-0-0 ads already approached that demographic. Would you believe "origami" cost us $1.5 million! BBD&O may be laughing all the way to the bank, but trust me the troops don't think it is either cute or funny!

Posted by: anonymous on December 18, 2005 5:00 PM

As an employee of Mitsubishi let me tell you that I am not alone in thinking that the origami add is about as dumb as it gets. It ranks right up there with Dr, Scholl's "gel'in" ads. It might work between 8-10 AM on Saturday mornings, but our 0-0-0 ads already approached that demographic and the results are well documented. Would you believe "origami" cost us $1.5 million! BBD&O and a couple of our "self-styled" marketing types may be laughing all the way to the bank, but trust me the troops don't think it is either cute or funny!

Posted by: anonymous on December 18, 2005 5:01 PM

LOL at first reply.
I especially like the way Yamaha uses origami for marketing too. But in a different way...
http://www.yamaha-motor.co.jp/global/entertainment/papercraft/index.html

Posted by: Ruben Timmerman on December 18, 2005 5:42 PM







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