Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 12

Online Video Growth Stunted by Old School :30 Mindset

Following his trip the the recent iMediSummit, Underscore Marketing President Tom Hespos is voicing his frustration with the advertising industry's continued cling to the television nipple. Concerned that many new online video advertising opportunities will amount to "shovelware TV," Hespos reports many industry execs are pleased as punch with the status quo, happy to unnecessarily pay middlemen to serve their precious TV spots and offended at the notion online video should be any different than a :30 spot.

Written by Steve Hall    Comments (1)     File: Agencies, Industry Events, Online, Opinion, Television, Trends and Culture     Dec-14-05  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 86

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 86

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 91

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 91

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 113

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 113

Comments

Many of the first television offerings were just theatrical plays performed in front of the camera. Of course, however, the people who succeeded were who exploited the resources and nature of the new medium instead of just grafting content. These hacks will quickly be superseded by actual innovation.

Posted by: Ben Popken on December 15, 2005 09:24 AM

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 286

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 286

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 287

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/12/online-video-growth-stunted-by-old-school.php on line 287