Virgin Mobile Taps Un-Virgin-Like Kate Moss For Ad

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Refreshingly casting aside the holier than thou attitude most marketers spew forth when dealing with less than family-friendly topics, Virgin Mobile, after every other marketer dumped her, has decided to hire Kate Moss, place her in a TV spot and poke fun at celebrity's public images. Unfortunately for those of you hoping to have a cocaine snorting contest when the ad airs December 20, you're out of luck unless you live in the United Kingdom, the only place the ad is planned to air. Here's the spot.

by Steve Hall    Dec-12-05   Click to Comment   
Topic: Commercials   

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Comments

MSNBC also has loyal medium to sail it through, advertorial included. So much so, Adrants the leading advertising ‘news with attitude’ blog puts up a four days old Kate Moss-Virgin story where the 31 year lady poses similar to the MSNBC iPodsih girl, topless.

Right and left, topless, gives the adrant homepage a nice round disinclined feeling. New neorealism in blogosphere.

Small blogger like me follows you with a dream in eye. Kudos.

Posted by: Krish B on December 13, 2005 5:15 AM

MSNBC also has loyal medium to sail it through, advertorial included. So much so, Adrants the leading advertising news with attitude blog puts up a four days old Kate Moss-Virgin story where the 31 year lady poses similar to the MSNBC iPodsih girl, topless.

Right and left, topless, gives the adrant homepage a nice round disinclined feeling. New neorealism in blogosphere.

Small blogger like me follows you with a dream (trance?) in eye. Kudos.

Posted by: Krish B on December 13, 2005 5:17 AM

If they really wanted to come off as an edgy brand they'd make a commercial of Moss or, more likely, a Moss-look-alike eating a powdered sugar donut a-la Paris in the Carl Jr.'s commercial! (Oooh, I just love this powdered sugar donut! I'm getting the white powder all over my face!)

Between the cocaine and the calories it would stir up controversy with Blue stat-ers Red stat-ers and Brits. It would tie in nicely with the current Virgin ads and with their marketing strategy of always looking for the edge.

Posted by: Greta on December 13, 2005 4:34 PM







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