Because we never write about radio, know firsthand what cancer is like and, generally, like the straight forward approach this :30 takes, we'd like to draw your attention to a spot created by Scott G for the American Cancer Society. Sometimes, simple is the best approach.
Locked up for 364 days each year, the poor Pennsylvania groundhog has nothing better to do other than go mad Jack Nicholson-style. To help promote Groundhog day and following last year's Groundhog Chase, the Pennsylvania Tourism Office has launched Grounhog 202, a series of videos that mirrors the film, The Shining. Currently, a trailer for the series is up on the site. Beginning on January 9, installments of the film will be posted on the site weekly, leading up to Groundhog Day itself. Starting January 9, the site will offer an RSS feed so that viewers can be updated when a new video is posted. There's also email notification. The campaign runs alongside the state's Cabin Fever promotion.
So far, we like this one better than last years as the whole 'Shining' thing aligns itself to the situation much better than last year's kooky and seemingly random groundhog chasing. Of course, it was his shadow he was chasing but still.