Adrants is a blog. Do you care? I didn't think so. I bet you come here because there's content you like which is all that really matters. In today's Ad Age, Simon Dumenco wrote a piece entitled A Blogger is Just A Writer With A Cooler Name in which he breaks down the facade that blogging is something other than what it is: just a really easy way to publish a website. We read Dumenco's piece with appreciative glee that someone finally agreed with our position on the topic.
While lots of bloggers (writers as Dumenco defines) seem to get a kick out of sticking it to the man or mainstream media as "the man" is currently defined, all bloggers do when blogging is efficiently publish content and offer commentary on news or another person's opinion and the framework through which they publish that opinion. For some reason, the blog publishing platform has been equated to snarky opinion making which, to some degree, is fair as most blogs don't have editors are are written purposefully to ruffle feathers. But plenty of feathers are ruffled through mainstream media as well.