Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 12

Amsterdam Leverages Weblogs In Travel Promotion

Amsterdam.JPG

"We've pretty much stopped with TV ads or radio ads or branded ads. It just wasn't worth it anymore. Online, there are just many more possibilities." That's a refrain we've hearing more on more over the next few years as marketers realize traditional advertising ain't all it's cracked up to be anymore. Amsterdam Tourism Board Internet manager Sebastian Paauw uttered that phrase when commenting on the Board's deal with BlogAds under which the Board, in connection with BlogAds, will send 25 bloggers to Amsterdam in exchange for ad space on their blogs. While the bloggers are not required to write anything about their trip, bloggers being bloggers, there will, no doubt, be a litany of posts covering their escapades during their five day stay.

The promotion, called "Bloggers in Amsterdam," calls for bloggers to be interviewed by the Tourism Board and provide the Board with one month of advertising on their blogs. The program is an extension of standard industry practices in which travel journalists are given a free ride so they can experience a destination and write about it.

Written by Steve Hall    Comments (0)     File: Good, Online, Promotions, Weblogs     Jan-27-06  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 90

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 90

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 95

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 95

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 117

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 117

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 284

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 284

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 285

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/01/amsterdam-leverages-weblogs-in-travel-pro.php on line 285