Apple Intel Ad Could Have Been Saved With Copy Change
Putting aside the swirling controversy over Apple's copy The Postal Service's video for its new Intel ad, Apple matters dissects the ad and explains why it is so offensive to current Mac users, current windows user and just about everyone else. Not one to just complain with out offering a solution, App;le Matters suggests the whole problem could have been avoided had the copy writer simply written, "Starting today the Intel chip will get to power the most advanced operating system on earth: OS X< rather than the everyone sucks copy, "The Intel Chip. For years, it's been trapped inside PCs, inside dull little boxes dutifully performing dull little tasks when it could have been doing so much more. Starting today, the Intel chip will be set free and get to live inside a Mac. Imagine the possibilities." Think about it. Apple really did trash most everyone with this new ad. A new chip inside an Apple is hardly going to affect sales. A bad commercial like this one will. Negatively.