AT&T to Attack Internet

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Surely, you've already seen the new AT&T/SBC campaign at least 300 times on TV. You know, it's the one in which the world looks like it's being attacked by two luminous alien vehicles. Well, that campaign, with $500 million behind it, is about to take over the Internet. AT&T isn't saying what percent of the $500 million will be allocated to the Internet but, beginning Monday, January 9, they do plan to reach 137.8 million unique monthly user, nearly half of everyone who goes online in a given month. So be prepared for banners, banners and more banners everywhere along with page takeovers, interstitials, sliders, dog ears, video ad units and all manner of online creative. We wonder if they've heard of these things called blogs. Apparently, they have.

by Steve Hall    Jan- 6-06   Click to Comment   
Topic: Brands, Campaigns, Online   

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Comments



Comments

Well, it's Monday January 9th and I've yet to see any of these ads.

Posted by: Recluse on January 9, 2006 12:04 PM

They have done a takeover of the frontpage of ESPN.com and had 100% share of voice on CNN.com this morning.

Posted by: David on January 9, 2006 1:23 PM





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