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Bare Navels Not Good For Everyone But Good For Oranges

florida_citrus.jpg

While today's fashion dictates its slaves adhere to the bare midriff/navel commandment, the unfortunate side affect for the rest of us is some navels shouldn't even be exposed no matter what fashion dictates. For fresh fruit shipping company Florida-Citrus, this isn't a problem. A new commercial from new agency Tangelo Ideas makes this point quite clearly in a new spot for the company.

Written by Steve Hall    Comments (2)     File: Commercials     Jan- 5-06  

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Comments

That is funny.

Posted by: Kerry on January 5, 2006 11:16 PM

Meh. I don't see anything particularly groundbreaking or noteworthy here: Just a lame and obvious play on words that would've seemed dated 20 years ago. (Not to mention that now I will associate navel oranges with a hairy, flabby beer gut. Yum yum.) Is this really the future of advertising?

Posted by: Dark Muffy on January 6, 2006 10:51 AM

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