CBS to Air Pontiac-Sponsored Micro-Series During Ad Breaks

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Making sure to ward off criticism by calling it an experiment, CBS will launch an advertising-sponsored week-long "micro-series" titled The Courier on Tuesday, January, 24 in the first act break of CSI: MIAMI after 9:00 PM EST/PST. The serialized short film, sponsored by Pontiac and broadcast about the same time each night in seven short episodes, will premiere as a 60-second installment with subsequent editions running for 40-seconds.

Oddly assuming everyone watches CBS everyday of the week at the same time, The Courier will then run in the first act break after 9 PM EST/PST on seven nights over nine days (Saturday, January, 28 and Tuesday, January, 31will be skipped), with its finale airing on Wednesday, February, 1 during Criminal Minds.

The micro-series follows a mystery man named "iiro" who races against time to uncover clues and perform a sequence of "death-defying" tasks in a desperate attempt to rescue his kidnapped wife. A website will contain more information about the series along with an additional, separate story and, of course, a sweepstakes to win a Pontiac Torrent.

by Steve Hall    Jan-17-06   Click to Comment   
Topic: Online, Product Placement, Television   

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