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Clorox Commercial Revisits Laundry's Past

clorox_laundry_time.gif

Working with DDB San Francisco, Union Editorial Editor Nicholas Wayman-Harris and Director Douglas Avery have just completed a beautiful, nostalgia-laden spot for Clorox that takes a look, in quick-cut fast-forward-style, at how laundry-related activities, detergents and machines have changed over time except for Clorox which has been doing its job diligently since 1913. It's one of the more ingenious ads we've seen for a product that is both a commodity and a powerful brand at the same time.

Written by Steve Hall    Comments (5)     File: Commercials, Creative Commentary, Good     Jan-27-06  

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Comments

Good spot. Good spot.

Posted by: john on January 30, 2006 11:40 AM

I roll with laughter every time I see/hear this commercial---did they think people would not notice the wording?!!

Posted by: Terri on June 13, 2006 10:30 AM

Hey in that Clorox commercial what was the name of the song playing in the background.....can someone find out for me?

Posted by: Candice on July 21, 2006 08:43 PM

Does anyone know who does the voiceover on this commercial?

Posted by: Fratina on October 10, 2006 06:08 PM

Does anyone know who does the voiceover on this commercial?

Posted by: Fratina on October 10, 2006 06:09 PM

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