Direct Marketing is A Science of Stupidities

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Eric Weaver, writing on his blog Ad-Verse has crafted, hands down, the best article on why direct marketers are still stuck in the dark ages and why the practice is, as Weaver calls it, "A science of stupidities." While we've long known many marketers are, in fact, still holding signs up and grunting incessantly in front of cave men's doorways, never before have we read such a concise diatribe against the practice of direct marketing.

Weaver sat in on an American Marketing Association webcast and was shocked to hear how the practice is still clueless about the rise in consumer control and it's so-over tactics to "break through these barriers" as if it were a marketers right to deliver its message whether or not a consumer chose to hear it. Capyuring the essence of the conference call, Weaver listened to the speaker say, "How do you insure your email gets through the spam filters the customer has deployed?" and properly reacted wishing he could scream into the phone, "Are you fucking insane? Do you actually hear what you're saying?" Apparently, many marketers still live in the dark ages and have not realized most consumers have left them in the dust, ignoring their inane blather.

Not one to just bitch about something without offering solution, Weaver provides eleven important steps direct marketers and marketers alike can take to pull their head out of their asses and act in a way that might actually increase the likelihood their blather will stop sounding like blather and start sounding like something an actual person would actually want to listen to.

by Steve Hall    Jan-31-06   Click to Comment   
Topic: Direct, Opinion   

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Comments



Comments

Great find.

Posted by: David Burn on January 31, 2006 9:55 PM

You didn't put a link in the article to the blog:
http://www.soundprinciples.com/ad-verse/

Posted by: Bjorn Tipling on January 31, 2006 10:43 PM

Um...Bjorn...check out those two capitalized words "BEST ARTICLE" in the first sentence:-)

Posted by: Steve Hall on January 31, 2006 10:58 PM

It doesn't say 'BEST ARTICLE' anywhere. It says:

Eric Weaver, writing on his blog Ad-Verse has crafted, hands down, the on why direct marketers are still stuck in the dark ages and why the practice is, as Weaver calls it, "A science of stupidities."

I sent you an email with a screenshot.

Posted by: Bjorn Tipling on January 31, 2006 11:41 PM

Carefully and slowly check the 14th and 15th words Bjorn.

Posted by: Ben Popken on February 1, 2006 9:26 AM

Ben, he had an ad filter that miraculously stripped out the link because the URL had the word "ad" into. He was using Norton Ad Block and it thought the link was one of those paid links so it stripped it out. He's since added Adrants to his list of ads he lets serve ads:-)

Norton is a serious killer. I've used it and it completely rapes a site of all ads. Great for the user. Sucks for us publishers. Though I noticed, at least on the screen shot Bjorn sent me of Adrants, it didn't strip out BlogAds.

Posted by: Steve Hall on February 1, 2006 9:44 AM

yes:slm nbr aşkım.

Posted by: ÇETİN on October 18, 2006 6:17 AM







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