Human Choir Provides Sound For Honda Civic Ad

honda_choir.jpg

Eschewing the usual source for sound effects, Wieden + Kennedy London has created a two minute commercial for Honda UK and used a choir of humans to generate all the sounds in an ad for the new Honda Civic. The ad will be available, beginning today, as a video podcast. A microsite accompanies the ad which features a 3D-ish model of the car that people can view from different angles, a "making of" video and a service where visitors can sign up for a test drive.

Written by Steve Hall    Comments (6)     File: Best, Commercials, Podcast     Jan-13-06  
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Comments

This spot, while long, is beautifully shot and a pleasure to listen to. I don't know what the concept is, but for once a car ad is actually stirring my senses. I wonder if Bjork is pissed that she wasn't invited to the party.

Posted by: Nik on January 13, 2006 04:48 PM

Well the concept is actually quite simple.. it's built on the insight that when we were kids we used to make sounds when pretending to drive a car .. from ignition to tyre screeching etc..
So a Honda Civic would need a full Choir to mimic those sounds...

Posted by: toof on January 14, 2006 07:23 AM

Weird, I just think it's freaky. I don't like it. I was hoping to hear some real singing.

Posted by: Bjorn Tipling on January 14, 2006 03:36 PM

Way cool! As a (previous) Civic owner and member of a choir . . . just WOW!

Posted by: Tammy on January 31, 2006 05:35 PM

Way cool! As a (previous) Civic owner and member of a choir . . . just WOW!

Posted by: Tammy on January 31, 2006 05:36 PM

I think it's amazing. They would have to work extremely hard. My choir not to put us down were the best in the state probably would never be able to pull it off. I think it shows a lot of talent.

Posted by: Alex on February 7, 2006 09:08 PM

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