IKEA Causes Moral Dilemma With Winter Sale Ad

Every once in a while as you finish shopping, pass through the check out area and glance at your receipt for accuracy, you'll find an error in your favor. The situation then becomes one of moral contemplation. Do you turn around and point out the error or do you just call it luck and run? IKEA's Winter Sale seems to be causing a lot of that contemplation as indicated in it's new commercial created by ZIG and produced by Reginald Pike.

UPDATE: Seer of all things commercial, Adland notes IKEA is rehashing old ideas from Volkswagen and Toyota.