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Top Heavy Hooters Billboard Falls Over

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For those that think Adrants is all about the T&A of advertising, we promise, with help from Hooters and Mother Nature, never to let you down. Hooters, on the other hand, always tend to weigh things down. A bit of wind and a bit too much Hooters pulchritude proved too much for this Delaware billboard to withstand. We're sure it attempted, valiantly, to withstand gravity as it bulged forth from its inadequate support structure and came wobbling downward as if begging for a reduction prior to the next time it was asked to hoist its wobbling heftiness into the air.

by Steve Hall    Jan-18-06    
Topic: Outdoor



AT&T Delivers Blogging, Has No Idea What A Blog Is

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This at&t billboard from their new campaign has been floating around Flickr for some time now. It, of course, alludes to the SBC acquisition of at&t (guess their doing the lower case thing now) and how that somehow delivers blogging. We suppose it just means they own more of the world's bandwidth so they have the right to say they deliver whatever they want.

Humorously, as is usually the case with large corporation sticking their feet into niche spaces, a Flickr user points out at&t, apparently, has no idea what a blog is according to a screen shot of a search on their website. One would assume these not so trivial oversights would be handled prior to the launch of a multi-million dollar campaign. Oh sorry. We forgot that thing they say about assuming things.

by Steve Hall    Jan-18-06    
Topic: Bad, Brands, Outdoor, Strange



Waterfront Media Aggregates Self-Help Category For Marketers

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As the publisher for the online presence of the South Beach Diet, the Zone Diet and the expectant parent What to Expect among others, Waterfront Media helps self-help experts and their publishers publish their content online and aggregates self-help content for advertisers interested in reaching self-help seekers, a $10 billion market according to Marketdata Enterprises. While some doubt the whole notion of self-help, for marketers and and publishers in this space, Waterfront Media has created a self-help marketplace that appears to make it a whole lot easier for marketer and publisher to connect with the self-help seeker.

Waterfront launched in early 2003 and has 700,000 subscribers to its various sites along with site management/distribution deals with publishers Rodale, Harper Collins, Meredith and Hyperion among others. Waterfront Media's revenue model is shifting from 25/75 ad/paid subscription to 50/50 ad/paid subscription and advertisers from P&G, Kraft, Diet Coke and Equal have jumped on board.

by Steve Hall    Jan-18-06    
Topic: Online, Publishing



Future Marketing Summit Explores Advertising's Outlook

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On Thursday, February 23, Remote People will host the Future Marketing Summit at which the evolving advertising industry will be explored and sessions of the future of advertising will be moderated by Naked New York's Paul Woolmington, Anomaly's Justin Barocas and VCU Adcentre's Rick Boyco. The Summit will be followed by the Future Marketing Awards which used to be called the Viral Awards.

by Steve Hall    Jan-17-06    
Topic: Industry Events



Contest Offers Free Ride to Clio's For Young Creatives

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The Clio Awards and advertising intellectual archive ihaveanidea are launching The Clio Awards Future Gold: Young Creatives Program to find the best junior creatives from around the world and send the 12 best to the Clio's all expenses paid. The contest launches January 16th and winners will be announced on April 1, 2006and is open to junior copywriters and art directors from advertising agencies around the world. To be eligible to participate entrants must hold full-time employment as a junior art director or a junior copywriter in an ad agency. Fire up your portfolios and check out all the details here.

by Steve Hall    Jan-17-06    
Topic: Industry Events



CBS to Air Pontiac-Sponsored Micro-Series During Ad Breaks

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Making sure to ward off criticism by calling it an experiment, CBS will launch an advertising-sponsored week-long "micro-series" titled The Courier on Tuesday, January, 24 in the first act break of CSI: MIAMI after 9:00 PM EST/PST. The serialized short film, sponsored by Pontiac and broadcast about the same time each night in seven short episodes, will premiere as a 60-second installment with subsequent editions running for 40-seconds.

more »

by Steve Hall    Jan-17-06    
Topic: Online, Product Placement, Television



Google Maps Super Charges Rooftop Advertising

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Boing Boing digs into digg and finds MIT Advertising Lab talking about advertisers discovering the value of Google Maps and placing large ads of rooftops for those using Google Maps to see. Target's done it. Realtors are using Google Maps to their benefit as well by letting home buyers examine maps, zoom in on house and view selling details. Yes, Google does rule the world.

by Steve Hall    Jan-17-06    
Topic: Good, Online, Outdoor



Google Expands to Radio, Buys Radio Ad Management Company

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Cnet reports Google will acquire radio digital services provider dMarc for $1.13 billion. dMarc helps radio stations manage ad inventory, deliver song/artist/station text information over broadcast and help advertisers manage their radio campaigns. Pressumably, Google will us dMarc to deliver its AdWords text ads over the system dramatically extending the search giant's reach into another medium and to many more ear/eyeballs. Maybe the day will come when a media planner can "buy the world" at the touch of a button.

by Steve Hall    Jan-17-06    
Topic: Online, Radio



Unentertaining Video Promotes Sprint's Mobile Entertainment

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Hoping to cash in on a bit of Numa Numa and William Hung viral fame, Sprint has launched a knowingly goofy video clip in which a bunch of guys get all jiggy with themselves in an attempt somehow...that's it...sell phones! That's right. Sprint has seeded the goofy video which points to gothookedup.com, a site that promotes Sprint's mobile entertainment services it feels are far more entertaining than lame online video clips. It's a nice sort of nudge-wink effort that does it's thing without being clandestine about it. Whether it goes anywhere, only Sprint will know.

by Steve Hall    Jan-17-06    
Topic: Online, Viral



Anti-Advergame Slams FedEx Kinko's

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Random Culture points to Disaffected, an anti-advergame of sorts in that, rather than lauding a brand, it pokes fun at a brand. It was created by Persuasive Games to show distaste for the apparent lack of competence displayed by FedEx Kinko's workers. As described on Persuasive's site, "Disaffected! gives the player the chance to step into the demotivated position of real FedEx Kinkos employees. Feel the indifference of these purple-shirted malcontents first-hand, and consider the possible reasons behind their malaise - is it mere incompetence? Managerial affliction? Unseen but serious labor issues?"

While there are plenty of brand hate sites out there, Persuasive Games created the game to demonstrate that all advergames don't have to be all about brand love. We haven't played the game nor do we know if this is a first but we do like the idea. Gotta love dissent.

by Steve Hall    Jan-17-06    
Topic: Brands, Games, Online



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