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Jeep Bounces, Boobs Don't, Message Weak

jeep_boobs_bounce.jpg

Here's another one of those ads (found on Adland) creative types dream up while "concepting" in a dream world without clients. While the bouncing breasts thing will never get old, the least these creatives could have done was use a model that actually had breasts that bounced. Actually, the "model" is likely the female creative partner behind this who is perfectly satisfied with her breast size and agreed with her male partner to be in the spec spot, much to the male partner's glee.

by Steve Hall    Jan-13-06    
Topic: Commercials, Spoofs



ABC Rejects GoDaddy Ads, Everyone to See Them Anyway

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ABC has rejected nine version of GoDaddy's Super Bowl commercial and GoDaddy CEO Bob Parson's says ABC is being hypocritical in its decision by citing the network's racy Desperate Housewives. Currently, GoDaddy ran its window Washer ad featuring Candice Michelle during the NFC WildCard game on FOX. Parson's has a verbal agreement with ABC for a placement in the game but nothing official has been signed. Likely, we won't know what the decision is until a day or two before the game. All GoDaddy's ads can be seen online here. Be sure to notice the consistency screw up between the shot of Candice in a white top without the GaDaddy logo and the shot following in which she swipes her breasts across the wet window in a shirt that has the logo.

UPDATE: Marcus Rhatigan from GoDaddy, who wrote and produced the Window Washer spot, wrote to assure us there was no consistency error writing, "There is no plain white shirt without a logo; didn't shoot one, there wasn't even one on the set." It was a lighting issue. The logo's there. We apologize for the error and look forward to seeing that logo all over Candice's chest during the Super Bowl. GoDaddy is currently reshooting for the Super Bowl. Come on, ABC, don't ruin the party.

by Steve Hall    Jan-13-06    
Topic: Super Bowl 2006



Deutsch Back From Dead With IKEA

Woe was Donny this past Summer with account losses from Monster, Old Navy, and Revlon not to mention that Speedo picture but things are looking up for his agency Deutsch which, today, was awarded with the return of its former $60 million client IKEA. Most recently, IKEA was with Secret Weapon and has returned to Deutsch without a review. Welcome back, Donny.

by Steve Hall    Jan-13-06    
Topic: Agencies, Brands



S&M, Spanking, Scantily-Clad Women Promote Lingirie

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A couple years ago, Kylie Minogue did a lingerie ad for Agent Provocateur in which, after seductively writhing atopa mechanical horse, she wonders why the guys watching her can't stand up. Now, according to Eatmail, Agent Provocateur, apparently, is at it again with an even more tantilizing commercial called Spank. Eatmail's Emily teases us by offering up only a short, unbranded version of the spot so we'll just have to wait for the full version if and when it's released.

by Steve Hall    Jan-13-06    
Topic: Commercials, Good



Agencies Make NFL Playoff Bet, Loser to Promote Other For A Week

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When the Carolina Panthers won the right last Sunday to take on the Chicago Bears, Bears fan Kevin Lynch, a partner at Hadrian's Wall agency in Chicago, knew just where to find some action. He emailed David Oakley, the co-CD of Charlotte's BooneOakley. The wager was simple: no points, winner take all. The loser will check their ego at the door and promote the winner's agency.

If Carolina wins, the Hadrian's Wall homepage will inform visitors that BooneOakley is a much better agency and direct people to the BooneOakley site for a week. If Chicago wins, the BooneOakley homepage will inform visitors that Hadrian's Wall is a much better agency and direct people to Hadrian's Wall homepage. The two agencies have even created dueling winners logos to go along with the bet.

Hmm. Perhaps the two agencies are merging and this is just a means to gin up some banter. Or, perhaps, it's it's just inline with an agency that celebrates its fifth anniversary by hosting a party at which two of the partners partake in a spoof wedding.

by Steve Hall    Jan-13-06    
Topic: Agencies, Good



JWT Defines China's 'Confusion Consumer,' Definitions Questioned

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Coinciding with the launch of China CEO Tom Doctroff's book, Billions: Selling the the New Chinese Consumer, JWT China issued a press release with the headline, "Understanding and Embracing China's Different Worldview Is Main Theme of Billions: Selling to the New Chinese Consumer, by JWT's Tom Doctoroff," which offers 12 facts about the "Confucian Consumer." While the release may seem like yet another harmless attempt by a marketing entity to neatly lump together the traits of billions of people and slap a cute title on it, some who watch the country's culture closer have taken issue with the oversimplification and incorrectness of the 12 facts.

The main complaint is the trotting out of Confucius to "frame the market for American business people" writes the China Herald weblog that doing so "creates the illusion that there is one driving force in the Chinese market you can use as a beacon in an often chaotic situation." In an article on Danwei written by Jeremy Goldkorn who works in the Chinese ad biz, he offers a a point by point analysis of the release and ends with "bullshitting is part of the game in the advertising industry." While we have no idea who's right and who's wrong on this whole Confucian Consumer thing nor are we equipped to make judgement, we do know Goldkorn's statement is as true as the Earth is round.

by Steve Hall    Jan-13-06    
Topic: Agencies, Publishing, Trends and Culture



Kiefer Sutherland Screams Japander-Style For Calorie Mate

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Our friends over at Japander bring us so much glee, delivering us our favorite American movie stars and celebrities in ads they'd never be caught dead doing in America. In this ad 24 star Kiefer Sutherland runs through a train full of plaid-skirted Japanese school girls 24-style shouting "yes, yes, no, let me through" until he finally gets his Calorie Mate.

by Steve Hall    Jan-12-06    
Topic: Celebrity, Commercials, Television



Contextual Goof Yields Card Sharks, Real Sharks, Dead Woman

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Contextual advertising is so much fun, especially when it works so well such as in this placement of a credit card company's banner within a Sydney Morning Herald article about a woman dying from a shark attack. Credit card sharks need not apply. Somebody needs to tweak a few algorithms.

by Steve Hall    Jan-12-06    
Topic: Worst



Bud, Two Hotties, Parties Combine For SI Swimsuit Promo

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In a perfect alignment, Budweiser has signed on as exclusive promotional sponsor of Sports Illustrated's Swimsuit issue and will also team with SI supermodel Molly Sims who will appear in the brewer's point of sale material. Budweiser will host pre-issue promotional parties in 50 cities on February 13. Budweiser will also place a six-page fold out in the issue featuring FOX Sports Best Damn Sports Show Period hottie Leann Tweeden.

by Steve Hall    Jan-12-06    
Topic: Brands, Magazine, Promotions



Cheesy Law Firm Promotes Pizza

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If bad law firm advertising is your thing, you'll love this. Martin Willimas has created a really bad law firm website for law firm Warwick Seltz complete with the cheesy tagline, "If you've had bad pizza, we'd like to meetz ya." Yes, the law firm's speciality is pizza. Huh, you say? Hey, there's lawyers out there for every other conceivable thing. Why not pizza? OK, OK. The site's fake. It's a guised promotion for Donato's pizza. The site's got all the goodies including four really bad TV commercials with really, really bad jingles and the now required element in all online endeavours, a Subservient Chicken rip off that's actually funny.

by Steve Hall    Jan-12-06    
Topic: Online



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