Mobile entertainment firm Moderati has released its year-end wrap-up of ringtones including an analysis of regional preferences. Without surprise, hip-hop dominated top spots on the list again this year, with 60 percent of the songs from hip-hop artists.
Video game themes (Super Mario Brothers) and evergreen movie themes (Halloween) ranked high as well, with five top finishes. Cracking the top 20, a bit out of left field, was "Scotty Doesn't Know" by Lustra, a song from the 2004 movie Eurotrip.
We simply must agree with our friends over at Copyranter who loved T-Mobile's speed-talking, whatever-spewing, stereotype-enforcing, bubble-brained, chic-squeaking cheerleader in a commercial promoting the company's ability to keep up with teens who like to ponder the topics like boycotting tuna, matching swimsuits and getting one's head stuck in a sunroof. We've watched it five times and still can't stop laughing. Make sure you catch that last "whatever."
The agency behind this masterpiece are Publicis, the production company was Epoch Films and the director was Stacy Wall.
Thanks to Hurt Elbow, we now have visual proof the new Intel logo leaps ahead of nothing and simply joins the "logo ovalation" crowd. Check out all the unoriginal, copy-cat insanity here in one gigantic, orgasmic ovalistic circular logo-fest that either proves originality is dead or that all these brands used the same focus group.
Advertising Goodness calls our attention to a couple self-promotional ads that McCann-Eriskson created. With imagery that features well known icons, the ads, very simply, make a powerful and convincing statement. We like.
Wooden toy maker BRIO Corporation is using Flippies flip books to demonstrate unique features of its Smart Track products for the BRIO Wooden Railway System. BRIO will use the flip books to show its Smart Track train rails which make a train do different things such as blow its whistle or back up, depending on which Smart Track the train is passing over.
NBC is leveraging its Monday night show Las Vegas to help promote the network's Olympic coverage. A two and a half minute mini-movie will appear in tonight's episode as well as appear on 10,000 movie screens. Chevy's in on the deal two and will feature several of its vehicles in tonight's episode and in the movie which follows fans of Olympic medalists from Vegas to Torino. The mini-movie morphs from a real storyline in the episode.
It appears to be one of the most integrated promotions/product placement in recent memory and, as is always the case with these things, it'll either bomb or succeed seamlessly. I guess we'll be watching Las Vegas tonight.
I'm loathe to cover this or anything else million dollar homepage-related but, now doubt, someone else will and Adrants will have missed the boat. So here we go. Yijun Sun has ported the million dollar homepage concept to the weblog format and plans to sell blog posts by the character.
Surely, this is just another lame, stupid attempt to latch onto the one and only true and successful million dollar homepage but there's this thing with blogs. They seem to find their way into search engine results a lot better than flat sites. They seem to more effectively lend themselves to link-love. They are Technorati and RSS friendly which serves to spread the existence of the site even further. It's not that anyone's going to run out an subscribe to the RSS feed of this site but that's not the point. The site's content - advertisers who choose to buy posts - will self populate and automatically find there way into the discourse of the blogoshpere and beyond.
Call me stupid - I have already for even giving consideration to this - but it just might have legs. Either that or everyone can point to it as the dumbest thing the blogoshere offered this year and the stupidest thing Adrants ever covered. You decide.
Perhaps in a nod to her 'Desperate Housewives' based former career as model or perhaps simply because she looks good near hot cars, Chrysler had Eva Longoria on hand Sunday to introduce its new concept car Imperial. She joined Chrysler big wigs on stage in the new car uttering the words, "I'm desperate for one of these cars." So cute. Now go back to the 'Desperate Housewives' and do what you do best: lie, cheat and kiss other wive's husbands.
Our Canadian correspondent, Sanj, sends us this ad for ezdivorce, a company that specializes in, as the name indicates, divorces. The ad, which appeared in the Toronto Metro paper, carries the ingenious headline, "Holidays Are Over - You Can Stop Pretending Now," giving nod to the perpetual postponement of all thing painful during the Holiday season. Simple. Witty. We like.
In an entrancing footwork and booty-fest, Nike's Ginga spot, featured on Ad Age's TV Spots of the Week but out, apparently, since March, promotes an hour-long show about the country and the sport. The trailer which intermixes images of Brazilian rythym with phrases like "Brazilians Move Unlike Anyone Else in the World" was created by Wieden + Kennedy and O2 Films.