Jelly Belly Promoted With $250,000 Mystery Flavor Game

Candy maker Jelly Belly has launched an advergame called Taste the Mystery visitors can play after entering an access code found on select packages of Jelly Belly containing a mystery jelly bean. ON the site, the visitor then guesses the flavor of the new bean, play games, snag wallpaper and send e-cards. Winners of the contest are eligible to win $100,000, a Mini Cooper and/or an iPod shuffle. That might make the game worth playing.

Placing the code on packaging does a nice job of driving sales even though, as with any sweeps, no purchase is necessary. But, similar to frustrating rebate procedures, entrants who wish to play but not purchase have to do a little extra work by sending in the proverbial self-addressed postage stamped envelope with a handwritten note requesting a code. Much easier to just by a bag. Anyway, we like the promo. Los Angeles-based Zugara created the original artwork, concepting and animation for the site.

Written by Steve Hall Comments (14) File: Games, Good Jan-12-06

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Comments

I recently had trouble with two no purchase necessary items (Coke and Budweiser). Both ended with me getting free stuff, but neither of them was worthwhile.

I've posted about them on my blog at the following URL's:

COKE:
http://jpth.blogspot.com/2006/01/ichoked-on-icoke.html

BUD:
http://jpth.blogspot.com/2006/01/in-other-no-purchase-necessary-news.html

Posted by: JODSTER on January 12, 2006 02:17 PM

I do not know what a URL is.So I can not give you my URL.Your mystery jelly bellys are the best.Why did you make them? Rachel

Posted by: Rachel Guido on February 5, 2006 05:32 PM

I think your mystery Jelly Belly tastes like vanilla jelly belly or tapioca pudding jelly belly.Audrey

Posted by: AUDREY on March 22, 2006 05:50 PM

it tastes like apple pie.

Posted by: Jade on April 16, 2006 08:24 AM

ice cream sandwich

Posted by: Maria Hernandez on April 23, 2006 12:02 AM

I think the flavor is sweet and I like it.

Posted by: gina on April 29, 2006 02:57 PM

Is the Mystury flavor (Eggnog)

Posted by: Brandon Todd Anderson on May 14, 2006 10:16 PM

it is the flavor of maple syrup

Posted by: shayla on September 18, 2006 08:37 PM

it is maple syrup

Posted by: shayla collier on September 18, 2006 08:38 PM