Johnnie Walker Don't Walk No More

johnnie_walked.jpg

Stunting the Johnnie Walker walking man campaign is this anti-drinking ad which clearly indicates if you walk and drive with Johnnie more than you should.

by Steve Hall    Jan-23-06   Click to Comment   
Topic: Spoofs   

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Comments



Comments

Sorry. I don't get it. What am I missing? If I view this ad as a consumer, I think "if Johnnie walked" presumably because he had too much to drink, then why is he in a wheelchair? Did he get hit by a drunk driving a car?

Another example of "clever for the sake of being clever" but clearly off strategy.

Posted by: bmoeller on January 24, 2006 7:05 PM

No....he drove drunk, got into an accident himself and ended up in the wheel chair

Posted by: Steve Hall on January 24, 2006 7:40 PM

Which reminds me of the great T-shirt I just saw on the beach in Mexico: Beer, now cheaper than gasoline. Drink, don't drive!!

Posted by: Michael on January 24, 2006 8:39 PM







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