Kodak Introduces New Logo

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On the heels of Intel’s logo change comes another from Kodak. After 35 years, the photography giant introduced a new logo at the Consumer electronics Show in Las Vegas Friday. The new logo does away with the graphic Kmart-like K graphic and shifts to simply the word Kodak in a new typeface with horizontal bars above and below. It’s cleaner looking but the company has some great equity in the old look. We’re leaning towards the “we like the old better than the new” end of the spectrum. What are your thoughts?

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Steve Hall

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