Kodak Introduces New Logo

kodak_old_new.jpg

On the heels of Intel’s logo change comes another from Kodak. After 35 years, the photography giant introduced a new logo at the Consumer electronics Show in Las Vegas Friday. The new logo does away with the graphic Kmart-like K graphic and shifts to simply the word Kodak in a new typeface with horizontal bars above and below. It’s cleaner looking but the company has some great equity in the old look. We’re leaning towards the “we like the old better than the new” end of the spectrum. What are your thoughts?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

Hack Spirit

I’m an overthinker by nature. These 3 habits gave me my peace back.

I’m an overthinker by nature. These 3 habits gave me my peace back.

Hack Spirit

8 signs someone was raised by a genuinely good mother, according to psychology

8 signs someone was raised by a genuinely good mother, according to psychology

Parent From Heart

9 behaviors that make your adult children truly look forward to visiting you

9 behaviors that make your adult children truly look forward to visiting you

Parent From Heart

8 signs you intimidate others without even realizing it, according to psychology

8 signs you intimidate others without even realizing it, according to psychology

Hack Spirit

Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit