Mountain Dew MDX Teams With Plum TV For X Games Promotion
Pepsi's Mountain Dew and Plum TV are getting together during the Winter X Games in Aspen January 26-30 to promote Mountain Dew MDX. During the games, Mountain Dew will sponsor nightly shuttles outfitted with cameras to capture nocturnal reveler's escapades to be broadcast on Plum TV in Aspen, Vail and on the Mountain Dew MDX Be Noctural site. Also, a party hosted by Mountain Dew MDX will be held at the Sun Deck on Ajax Mountain where antics will also be captured for Plum TV broadcast.
Stay tuned for videos from the event. We'll post them as we receive them.
Comments
lame. Most of the people who actually go to the mountain to watch the X-Games are local children who are allowed off from school. The only people partying are douchebag tourists who have no interest in the X-Games and cracked out journalists who no one wants to see.
You can see one of the nocturnal ads here:
http://www.tubespot.com/node/277