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NBC Promotes Olympics With 'Las Vegas' Mini-Movie

1LSVajN05.jpg

NBC is leveraging its Monday night show Las Vegas to help promote the network's Olympic coverage. A two and a half minute mini-movie will appear in tonight's episode as well as appear on 10,000 movie screens. Chevy's in on the deal two and will feature several of its vehicles in tonight's episode and in the movie which follows fans of Olympic medalists from Vegas to Torino. The mini-movie morphs from a real storyline in the episode.

It appears to be one of the most integrated promotions/product placement in recent memory and, as is always the case with these things, it'll either bomb or succeed seamlessly. I guess we'll be watching Las Vegas tonight.

Written by Steve Hall    Comments (2)     File: Product Placement, Promotions, Television     Jan- 9-06  

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Comments

"I guess we'll be watching Las Vegas tonight."

Success Part 1: Check.

Posted by: Don on January 9, 2006 03:50 PM

When I saw the integration with Las Vegas and a NBC/Chevy/Olympic as, I was floored. I did not expect to see what I saw. I was disgusted and outraged that NBC would stoop that low to force people to watch their crappy commercials. I don't mind the commercials in between the shows but to make it part of the show, forcing people to watch it as if it were part of Las Vegas. DISGUESTING!!!!!

Posted by: Elio on January 13, 2006 01:33 PM

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