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'Pherotones' Promo Oddly Timed With Release of Stephen King's 'Cell'

stephen_king_cell.jpg

A tipster has brought to our attention an odd association between the McKinney Silver-created Pherotones campaign and the release of Stephen King's new novel, Cell. While the Pherotones promotion may have something to do with McKinney Silver telecommunications client Qwuest, Stephen King's new novel most certainly has to do with telecommunication - tones sent through cell phones that turn people into flesh-eating zombies. In fact, King's book is being juiced with a cell phone-related promotion of its own.

Hmm, you say? Perhaps it's just a coincidence. Perhaps McKinney doesn't keep up on all things Stephen King. Or, though an unrealistic but intriguing stretch, the Pherotones campaign is a promotion for King's new novel. Nah.

Written by Steve Hall    Comments (2)     File: Mobile/Wireless, Online, Strange, Viral     Jan-22-06  

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Comments

It started off as a seemingly innocent interview with a "Dr. Myra Vanderhood" who has supposedly been doing research about "pherotones". The tones can be downloaded as ringtones so you can, according to the doctor, "experience the ring tone secrets that will make you irresistible to the opposite sex."

Posted by: Jeremy Hook on December 14, 2006 09:11 AM

It started off as a seemingly innocent interview with a "Dr. Myra Vanderhood" who has supposedly been doing research about "pherotones". The tones can be downloaded as ringtones so you can, according to the doctor, "experience the ring tone secrets that will make you irresistible to the opposite sex."

Posted by: Jeremy Hook on December 14, 2006 09:19 AM

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