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Subway Ads Find Way Into Game Without Game Maker's Knowledge

subway_valve.jpg

The Internet has done many wonderful things but it's also enabled some elaborate, not completely above board marketing efforts such is the insertion of geographically targeted Subway ads into an online game without the knowledge of Valve, the game's creator. Read the convoluted story and the intricate chain of agencies and vendors involved in this campaign which, while Valve wasn't happy about it, was an admirable effort, legal issues aside.

Written by Steve Hall    Comments (0)     File: Games, Policy     Jan-23-06  

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