TV Becoming Unnecessary Appliance for Advertising

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The NFL has announced it will place all Super Bowl ads airing this weekend on its video on demand NFL Network, on NFL.com and on Sprint phones. Budweiser will optimize its five minutes worth of ads for the iPod and make them downloadable from Budweiser.com. GoDaddy, of course, has been pushing its ads online for years. Pepsi will have BrownandBubbly.com. Burger King will have the Whopperettes. Who needs an actual television anymore?

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Comments



Comments

Is it just me? Or are consumers more willing to access these ads because of the novelty of seeing them in a new format like a video iPod? Once more content is readily available for iPods, video on demand and phones, I suspect ads will fall back into their usual love/hate role.

Posted by: Kevin Dugan on January 30, 2006 10:36 PM

What does it say about the state of entertainment programming these days that people are downloading the ADS? Isn't the point to AVOID the ads?

Posted by: Gene on January 30, 2006 11:54 PM

I think people are dl'ing them because they are entertaining ads.

Posted by: Rob Poitras on January 31, 2006 4:14 PM







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