UPN and WB Merge Into One Network

This morning UPN and WB decided to throw in the towel as competitors and, in September, join forces to become a bit more substantial together than the also-rans they were separately. The new network will be called CW. MediaLife reports, "UPN president Dawn Ostroff will head entertainment for the CW, and WB chief operating officer John Maatta will become the CW's COO." The new network will be owned by CBS and Warner Brother together. Ah, that's where the CW came from.