Everyone's all excited about the Hummer H3 Jennifer Loves the Monster spot but we saw it too and were like, "Dudes, that's so over." The commercial's been making the rounds since last summer. OK, so last summer, there wasn't a Super Bowl but still. There is something new though. The Monster has a cheesy website where she professes her love for the robot. Way to extend a campaign Modernista!
The Beer Institute ran a Super Bowl ad that showed people around the world saying "cheers" or some such equal salute in different languages and locations around the world. It's an interesting strategy and one that harken s Warren Beatty's statement in in the movie, Bulworth, when he said, "If we all fucked each other, we'd eventually end up the same color," in that if everyone in the world just got together and had a few beers with each other there'd be none of the ridiculous political problems we face today. See the ad on the Beer Institute's site.
OK, the Emerald Nuts Super Bowl ad was just stupid. There's not much more to say about it. Unless, of course, you have a thing for druids and Asians with machetes. If you simply have to see it, you can see it here.
Toyota ran a time-lapsed commerical for its Tacoma during the Super Bowl in which the truck is parked on a rocky beach and subjected to the rising tide and heavy waves that smash it against the rocks. Of course, when the tide goes out, the truck is undamaged even though it was toss all over the place during high tide. That would explain the disclaimer at the bottom which stated this was a dramatization. More like a lie.
As usual, the Budweiser Clydesdale spot in this year's Super Bowl was emotional, showing a small Clydesdales doing his best to pull the Bud wagon, eager to become one of the famed older Clydesdales. In a spot called "Clydesdale American Dream," the little guy succeeds but has a bit of help from his friends. Need a Kleenex? Remember, these are the horses that bowed to the New York city skyline post-911. See the spot here.
Everyone's been stuck in that frustrating situation on a plane when you're sitting in a window seat in a row of three seats and you just really, really have to go to the bathroom except the passengers next to you are sleeping making a graceful exit to the aisles a tryting task. That's the set up for Ameriquest's second Super Bowl ad. The poor woman trying to make it to the bathroom ends up in a rather embarrassing position once a bit of turbulence hits causing the lights to go on and revealing to the rest of the passengers her not so normal seating position. See the spot here.
Perhaps making the most insightful comment about their appearance during the Half Time show, Mick Jagger said, "We could have done Super Bowl One but everything comes to he who waits." They might be old but they are good. And for all you youngsters out there who might think Mick could have sounded better, that's what actual, non-lip synched stadium singing sounded like back in the day. That said, it was not the most stellar of Half Time shows. Maybe Bob Garfield was on to something after all.
As fashionistas eagerly anticipate the latest fashions on the runway in this Cadillac Super Bowl "Chrome Couture" commercial, this runway's a bit different. It's all wet and dark and mysterious with models rising out its glistening ooze. But the finale is what grabs everyone's attention. Rising slowly from the liquid is the new Cadillac Escalade. A very dramatic entrance indeed. See the spot here.
You know, it's just not right when a hot girl says to a hot guy in a touch football game, "Throw it to me. I'm gonna be wide open." Sorry, you witty creative. We know what you were thinking when you wrote that line and we know you laughed about it over and over and wondered if you'd get it past the client. Apparently, you did. And you know what? It was funny. Oh, was it for Bud Light? Sorry, we were, once again, distracted. Oh wait. It was Michelob. See the spot here.
For a spots fan, walking through a city where athletes from every possible sport are doing their thing is heaven and that is exactly what ESPN is telling us in their commercial for its new ESPN mobile service which brings the world of sport to your mobile device. The spot did a perfect job with message and did it in an interesting and not so ordinary way. After all, it''s not very often you see NASCAR vehicles scream down the street. See the ad here.
Playing right into our enjoyment of sick humor, the first Ameriquest Super Bowl spot showed a couple of doctors presiding over a patient with cut shots to the patient's husband and daughter. A fly is buzzing around the patient and one of the doctors kills the fly with the those heart paddle things and says, "That killed him" just as the wife and daughter walk into the room. Love that sick humor! However, we forget what the spot had to do with mortgages. See the ad here.
The FedEx ad took place in pre-historic time with a cave man setting a bird free becasue the bird was delivering a package for him. but as soon as he set the bird free, a large creature devoured it. The cave man goes back into the cave and his "boss," who wanted the package delivered overnight, fires him but than man, complains, "FedX isn't invented yet!" He then walks out of the cave, dejected, only to be stomped on by some gigantic elephant foot. Funny. Click More to see the ad.
OK, we were already to hate the Burger King Brooke Burke Whopperettes commercial until all those Whopperettes started flying through the air, dressed like burger ingredients, and landing face first, one on top of each other, until they formed a Whopper presented by Burke all while that really freaky looking Burger King dude looked on. From Crispin and we like it. See the ad here. And thank you Crispin for making it so easy for us ad types that obsess over this stuff to actually find and view the ad. Much appreciated.
Is it just us or are the creative folks behind the Jessica Simpson Pizza Hut ad pulling one over on us? The copy, "These bites are gonna pop right into you" uttered by Simpson as she lears into the eyes of that horned up kid just can't help is feel there's some sort of sexual overtone going on here. Just what bites is she talking about putting into his mouth?
With an explosive orgasm of motor vehicles including Hell's Angel's-like bikers, hemis and attack helicopters, Coke's Full Throttle ad is so over the top...and so good...that we bet even those complaining truck drivers will be choking on their Bud's, laughing and the over-blown hilarity of it all. Click More to see the ad.
While we're sure there's some deep inner meaning to the winged woman in white bending over the hood of this red car counting, we're too distracted imagining ourselves sitting in the driver's seat to bother figuring it out. Maybe Flirt vodka has some sort of stamina-building ingredient and our winged one is keeping score. Whatever. Back to the Super Bowl.
Tug and John of the American Copywriter podcast will combine chips, dip and beer with a podcast commentary on today's Super Bowl and, no doubt, some of the best ad commentary out there. They promise to make the podcast available as early as possible Monday morning making for the perfect commute to work after today's advertising orgasm. Visit the podcast site early Monday morning to get the podcast or just subscribe to the feed and have it sent to you as soon as it's published.