If you've been in advertising for a while, you've certainly been to your fair share of trade shows, conferences and seminars but we're pretty sure you've never been to an advertising conference held on a cruise ship. Well, that could change for you very soon. While, you've no doubt heard of or been to other conferences that focus on how the weblog medium can help your marketing, PR and advertising, the Blogonmics conference, held aboard Royal Caribbean Cruise Lines' Enchantment of the Seas will be very different.
Retiring its 20 year old "It's everywhere you want to be," Visa will introduce a new TBWA/Chiat/Day LA-created tagline, "Life Takes Visa," during the opening ceremony of the Olympics. Interestingly, the tagline was created a few years ago by Visa's previous agency BBDO New York and was in some Latin America ads created by Leo Burnett.
Unlike Intel's new but meaningless "Leap Ahead" tagline, Visa's tagline nicely connotes you can get just about everything you need in life with a Visa card. That is, everything that costs money. A piece of plastic isn't going to help solve your marital woes but hey, we can only ask so much from a piece of plastic.
We thought we'd share this comment with your from a reader who doesn't like sex in advertising and wrote, "You know I thought Pizza Hut was family wholesome type of resturant. So why do your ads on TV have to show smut with Jessica Simpson. What is she trying to excite this boy with Pizza bites? Or being half naked? Is smut and sex all this county knows to try to sell something? No wounder this county is going to hell. I refuse to ever eat in Pizza Hut ever again. And by the way your salad bars are yuk. Especialy the dressings."
Obviously, sex doesn't sell for everyone as we often debate.
Once again, the American Family Association has whipped out its big one and forced NBC to submit to its masochistic control over what Americans are able to watch on TV. Maybe that's a bit harsh and its previous victory getting NBC to cancel its controversial Book of Daniel had far more to do with lack or advertisers and ratings than any protesting the group did, but the American Family Association is now, apparently, quite pleased the term "Cruci-fixin's" won't be used in an upcoming episode of Will&Grace which will guest star Britney Spears.
Pleased as the group may be, NBC is now saying they never intended the word to be included in the episode and that previous mentions of the phrase in press releases were erroneous. Oh, what people will do for publicity.
As kids or even as adults we've all had that experience where we've been in the presence of a highly revered figure and they've perhaps shaken our hand which made us feel as though we should never wash it again. This commercial called Hand created by DDB Canada and produced by Reginald Pike for Canadian hockey takes that notion to the extreme in a very good way.
Last week we told you about Hart + Larson's Ham + Lambert site which promised to show a woman named Andrea watching the Super Bowl and rating the ads. For those of us who only care about the commercials, have ADD and enjoy watching an attractive female rate Super Bowl ads, this is the video for you. Watch Andrea as she has settles in on the comfy sofa, has a beer and some snacks, paints her wall, does other weird stuff and gets up off the couch during ad breaks to rate each commercial with placards using a rating system including "Effective," "Entertaining," "A Waste of $2.5M" a score and commentary. She even does a Half Time show. But the best part is she does it while teasingly undressing and dressing. No, there's no nudity but if you want to watch the game in 14 minutes, DAMN, this is the way to do it.
Expanding its its paid, post-graduate, 18 week intern program, Velocity, which was introduced last year, the Martin Williams agency has expanded its scope beyong the world of account management and will offer college grads interested in creative design and media the chance to dive into the world of advertising. So if any of you are thinking about getting into the ad biz, check this out. Just know that you'll have to pose for staged "candid" videos while you work and write about your experiences in the program's blog.
Media buying club MediaBuys, which recently undertook the job of orchestrating this year's first ad-sponsored Mardi Gras in New Orleans has announced its first sponsorship deal with Clorox's Glad. In addition to Glad's sponsorship commitment, Glad will work with the City of New Orleans Department of Sanitation in the carnival's sanitation maintenance and clean-up efforts, which would otherwise have mounted a considerable expense for the municipality. Supplementing the cash and emergency supplies donated by The Clorox Foundation - including more than 1.2 million trash bags for American Red Cross relief efforts throughout the Gulf region - Glad will donate more than 100,000 trash bags, which, humorously, will become the official trash bag of New Orleans' Mardi Gras.