Old Spice has created a site called When She's Hot that lets visitors mix their own video using supplied images, clips, beats and scratches. Of course, Old Spice being a men's product, the video clips are filled with shots of a well-bootied woman shaking her ass in slo-mo as well as a "director's cut" that's got all the ubiquitous "too hot for TV" boob shots, butt grabs and gyrating "do me" hip thrusts.
Today, with Valentine's Day quickly approaching, Pitney Bowes, along with actress Virginia Madsen and romance writers turned Vanderbilt Hall at Grand Central Terminal in New York into Valentine's Day headquarters. Commuters were able to select and write Valentine's Day cards and send them to loved ones. Romance writers provided tips on how to write the perfect Valentine's Day card and those that wanted had the opportunity to send Valentine's Day cards to soldiers serving overseas through a partnership with Anysoldier, Inc.
AdFreak points to a release that announces skin-on-bones celebrity Nicole Ritchie will, on Valentine's Day in New York, hand out flyers for, humorously, Diet Dr. Pepper. While one wonders if Dr. Pepper isn't trying to kill the poor girl surrounding her with all this diet pressure, AdFreak properly asks, in reaction the company's claim there's nothing diet about Diet Dr. Pepper, "If you don't want people thinking diet, why hire a skeleton?"
For those of you from the cassette tape days, you might find this Valentine's Day card from Exopolis a little bit of fun. Back in the day, kids placed their cassette tape recorders next to their clock radios to record their favorite songs while playing DJ making cheesy mix tapes for their friends. Exopolis has taken that practice digital providing a cassette tape juke box of sorts with classics like Hall & Oates' Kiss on my List and our fave, The Divynls' I Touch Myself.
Apparently, in Australia, it's acceptable for David Hasselhoff to hump a bottle cap Elvis-style for Pepsi on a billboard. I thought he was banned to Germany. Experience the full size image of this abomination here.
Forget pontifications from ad pundits and polls from USA Today, the real winner of the Super Bowl most-liked crown is Disney's "I'm Going to Disney" and Budweiser's "Office" ad. This, according to a functional magnetic resonance imaging study sent to us by Adrants reader John Brock and conducted at the UCLA Ahmanson-Lovelace Brain Mapping Center by Marco Iacoboni which measured brain response while the subjects watched the Super Bowl. Even more telling were the losers. The study found the much loved Budweiser "Secret Fridge" ad to be one of the least liked. You can read all the gritty scientific details here.
Looking like a Times Square wannabe, this design for a new building, the Metropolis, to be built at Younge-Dundas Square, a tourist mall, in Toronto is causing big debate among Canadians in the area. No marketer has yet lodged a complaint.
While it takes way too much work to get to the payoff, this online game, tipped to us by Sanj and covered by Defamer, for Paul Walker's new movie, Running Scared, let's you play Paul Walker in a Grand Theft Auto-style game with the prize being...yes...to go down on Paul Walker's wife. Trouble is, you have to jump through age verification hoops, use a cheat code and play a bit of the game before you can bring the wife to a screaming orgasm. Not exactly the kind of movie promotion the MPAA will be fond of but the movie's target audience, horned up middle school boys will love it.
Perhaps living up to the notion the trailer's better than the actual movie or, perhaps, we've just been teased so much by the trailer we've detached ourselves from the intended effect, the full length version of Mike Figgis' film for Agent Provocateur, released today, seems to fall short - just an extended version of the trailer. That said, if you haven't seen it yet, find a private, secluded spot and be prepared to be very aroused. The film features two women, shot in a tantalizing black and white noir style (well, we call it that but we don't speak "movie review" very well), having a sultry, sexual encounter in the basement of a lingerie store. Suffice to say, there's lots of soft sexual whimpers, moaning, sexy lingerie, nudity, sliding of fingers over erogenous zones, longing stares and trench coated women as the camera lustfully slobbers over the women quick cut-style. Sadly, there's no real climax.
Joe Jaffe says he heard from a source the reason there were so few URLs in Super Bowl ads was because ABC representatives visited each of the advertisers' sites and if they deemed the content to be too racy, URLs were not allowed in the individual advertiser's ad. While Jaffe states he has not been able to confirm his sources claim, nor have we, it certainly is a plausible explanation for the lack of URLs in ads. Afterall, why wouldn't a marketer want to extend the value of their marketing dollars by driving people to additional marketing messages.
If this turns out to be true, it certainly opens up a very big proverbial can of worms in terms of the power a network has over controlling its advertisers' content. Of course, any network has every right to refuse any ad for any reason they choose but disallowing so many URLs from so many large and trusted brands wreaks of overbearing oversight.