Cubicle Cooties Puts Cubicle Germs in Spotlight


Pharmca, maker of all manner of anti-germ serums is promoting its line of germ killers with a microsite called Cubicle Cooties. The site explains the nastiness that lives within your cube as well as neighboring nastiness and how all that nastiness can be prevented by using one of five Pharmca germ-killing agents. The site's got pictures, a store locater, an image upload thingy where you can upload images of your "favorite cubicle cootie fighting efforts," a form to turn your disgustingly germ-infested cube mates in to your boss and, oh yes, a send to a friend feature.

by Steve Hall    Feb-10-06    
Topic: Online

'Black' Launched WIth Microsite Game And Stealth-Like Tactics


To promote the new, first person shooter EA game, Black, Freestyle has launched My Black Valentine. Stereotypical connotations of the word "black" and "shoot" aside, the microsite helps those who are without love during Valentine's day get their anger out by shooting things. It's simple enough, fun for a few minutes and you can send it to a friend which, by current definition, makes it a viral. At least that's what Freestyle says.

more »

by Steve Hall    Feb-10-06    
Topic: Games, Guerilla, Online, Opinion, Viral

Some Editing Converts Coffee Cups Into Self Esteem Message


While self-esteem isn't exactly the sort of thing one seeks when buying a cup of Seattle's Best coffee but, as Not Only But Also points out, the stupid legal message on coffee cups explaining to morons that coffee is, well, hot, also, with a bit of editing, delivers the nice, self-esteem building statement, "you are extremely hot." Just call this some inconsequential trivia for your next caffeine-fueled creative concepting session. See the before and after here.

by Steve Hall    Feb-10-06    
Topic: Packaging, Strange

Sean John Wants You to be Unforgivable


These new posters shot by Bucky Turco for Diddy/P. Diddy/Sean Combs/Sean John or whatever the hell he calls himself promoting his fragrance "Unforgiveable" are just that. Who exactly aspires to become the multi-chained, tongue-wagging, multi-female bedding man portrayed in this ad. Oh wait. Sorry. Every guy does. Carry on.

by Steve Hall    Feb-10-06    
Topic: Bad, Celebrity, Outdoor, Poster

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Time Inc. to Launch Frat Boy Humor Site 'Office Pirates'


The Wall Street Journal reports Time Inc. has plans to launch a Web site called Office Pirates in the next few weeks which will target young male's hoping to make up for poor ad-page performance at the company's men's titles. The idea behind Office Pirates is to rebirth an era "that once allowed Wall Street's bawdy and frat-boy humor to spread quickly among financial institutions."

No one at Time Inc is talking about the site and former Maxim magazine editor Mark Golin who is behind Office Pirates has refused requests for interview hoping, as the Wall Street Journal surmises, the site takes on a non-promotional "fucked company"-like aura and grows organically. The Sports Illustrated sales team is said to handle ad sales for the site which is hoping for sponsorship sales rather than banner sales.

by Steve Hall    Feb-10-06    
Topic: Online, Publishing

Levi's 'Denim Monsters' Come to Life


Back in June 2005, we wrote about a Levi's promotion which placed "Denim Monster" artistic structures in San Francisco's Union Square. At the time, they were, apparently, static structures that didn't move. Now, it seems, a video has surfaced showing these "Denim Monsters" now move about causing double-takes as the creature walks down the sidewalk. We don't know if this is a recent development ot not but we like it a lot.

by Steve Hall    Feb-10-06    
Topic: Good, Guerilla, Outdoor, Strange

Hand Cream Ad Looks Like Porn But Isn't


Watching this ad sent to us by Bucky Turco, with some nifty camera angles, tight shots and specific positioning of a pair of hands, you might think you're watching a porn video but be assured you are not. While this would never air on TV in America, it, apparently did elsewhere. We'll leave it to you non-U.S. readers to figure it out for us.

by Steve Hall    Feb-10-06    
Topic: Commercials, Strange, Television

GM Paints 'New York Post' Yellow For New Corn-Based Fuel


With the tagline "live green, go yellow" GM, today, has painted the homepage of the New York Post's online site along with other sites such as the Austin American-Statesman yellow to promote the company's E85 ethanol-fueled vehicles of which there are already 1.5 million on the road. The vehicles can run on either gasoline or the new E85 fuel. E85 fuel is 85 percent ethanol and 15 percent gasoline and is made from U.S.-grown corn and other grains. The company will introduce and promote more E85-capable vehicles mid-2006.

The yellow takeover and the ads point to a live green go yellow microsite where visitors can find out about the fuel's benefits, how it's made, what vehicles will run on it, play a Stalk Car Race game, see the TV and print ads and get live green go yellow goodies.

by Steve Hall    Feb-10-06    
Topic: Brands, Campaigns, Online, Television

Featured FREE Resource: