Adrants Invites You to Take Its Readership Survey

It's been a year or so since we've formally asked you to offer us input on how we do things around here and to tell us a little bit about yourselves so we can help insure the ads on the site are as relevant to you as possible. After all, no one wants to see an ad for a microbial cell culture clarification device on Adrants when all we care about is advertising. So please take a few short minutes to answer this 15 question survey so we don't burden you with unnecessary messages about medical devices no one knows anything about.

by Steve Hall    Feb-15-06    
Topic: Announcements

Adidas Goofs, Gives Sponsored German Team Belgian Colors


In a blunder of not so small proportions, Adidas, which is sponsoring German biathlon and nordic combined skiers, mixed up the country's proper colors and provided the team with caps in Belgium's black, gold and red colors instead of Germany's proper black, red and gold. Nothing like having to wear another country's colors while competing in the Olympics nor have the entire world see a sponsorship get screwed up..

by Steve Hall    Feb-15-06    
Topic: Bad, Sponsorship

Dutch 'Glamour' Promotes Spring Fashion Issue With Stiletto Run


To promote Glamour's first spring fashion issue in the Netherlands, BSUR Concepting has developed what is sure to be an extremely funny event; the Glamour Stiletto Run. The event, part of a broader campaign which includes television, print, online, viral and buzz, will take place March 9 in an Amsterdam shopping district where women will race 75 meters in high heels. BSUR plans to take over the as yet undetermined shopping spot for an hour and award the winner with 10,000 Euros. Now that's a promotion to be seen. You can view the promotional site and commercial here.

by Steve Hall    Feb-15-06    
Topic: Good, Guerilla, Magazine

Small Hardware Store Takes On Home Depot With Quirky POP Campaign


Never let it be said that only Home Depot can have all the fun when it comes to home improvement. Pfau's Hardware in West Hartford, CT thinks it's got the goods as well and isn't afraid to say so in a POP campaign. The best of the four posters, created by Avon, CT-based Adams & Knight Advertising, reads, "Nobody will ever reminisce about going to a massive home improvement center with Dad on a Saturday morning." See all four posters here.

by Steve Hall    Feb-15-06    
Topic: Good, Point of Purchase

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MySpace A Haven For Sex, Not For Advertisers


Writing on Adotas, Pesach Lattin describes how he spent some time on MySpace and within minutes was able to find sexually related forum discussions between grownups and teenagers. Lattin writes, "MySpace is a buffet for any pervert looking for easy targets" and outlines how easily it is for anyone to access and partake in explicit activity on the site. Doing some digging Lattin found a group called Lesbian Passion in which 14 year old members were listed right next to 55 year olds and some discussion centered on which members have had sex with each other. He found other forums where adults and children were talking about having sex with each other in supposedly private but easily accessible forums. Lattin also found a public forum called "Bears" in which members were discussing having sex with young boys accompanied by photos, some of which were nude.

more »

by Steve Hall    Feb-15-06    
Topic: Online, Opinion, Trends and Culture

Nicole Richie Hands Out Dr. Pepper, Gets 'Save Krucoff' Pin


Earlier, we reported food-challenged Nicole Richie would be handing out cans of Dr. Pepper on Valentine's Day in New York. Yesterday she did just that and our roving man of all things important, Bucky Turco, got his can of Dr. Pepper from Richie, handed her a "Save Krucoff, Fuck Conde Nast" pin and filmed the whole thing. Take a look at the video over at Gawker and a video of photographers celebu-lusting for a perfect shot.

by Steve Hall    Feb-15-06    
Topic: Celebrity, Events

Ludacris and Frazier Host Party to Launch PUMA Suede


To celebrate the launch of its PUMA Suede, the company has partnered with Disturbing Tha Peace Records and Blender magazine to host a party this Friday night in Houston at Houston Studios. Co-CEO of Disturbing Tha Peace Records, musician and star of PUMA new commercial Ludacris will get together with former basketball player Walt "Clyde" Frasier to highlight the hot/red and cold/blue versions of the shoe. As part of the evening, Ludacris will give guests a preview of his limited edition PUMA Clydes, which will launch later this summer.

by Steve Hall    Feb-15-06    
Topic: Celebrity, Events

Virgin Mobile Shoot Brings Out the Hipsters


If you want to see what a hipster really looks like or, at least, what Virgin Mobile deems to be a hipster, you can take a look at images from yesterday's photoshoot/party for an upcoming campaign. The shoot took place at Milk studios, was shot by Ryan McGinley and Ben Cho provided the tunes for ths hipsters to gyrate to as they were shot. If these are what hipsters look like, I'll take a good 'ol country girl anytime. OK, Kristin is kinda cute.

UPDATE: Seems the page the link points to has been removed. We'll follow up to see where the page has been moved to.

by Steve Hall    Feb-15-06    
Topic: Campaigns, Events

DVR-Resistant 'Smushed' Ad Grabs Attention


While fast forwarding through the ads in a recent episode of "The O.C.," an ad from the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign caught our attention with it's DVR-resistant, slow-cut tactic. The ad, with only four "segments" is called Smushed and is part of the Office's Above the Influence effort. Apart from catching our attention by appearing as a "still" while fast forwarding, the imagery of a girl who looked like she'd just stepped out from under an industrial compression-like machine also caused us to stop, rewind and watch the ad.

The ad itself dealt with issues of peer pressure to be cool, to fit in, to drink, to get high, to be popular, to never say the wrong thing. This ad is one of six currently running on MTV, Fuse, The N, FOX, The WB, UPN and others. The online component appears on Yahoo, GameSpy, IGN and print ads appear in 23 magazines including Teen People, Skateboarder, J-14 and Playstation. The entire collection of spots, all of which are very good, and print ads can be seen here.

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