Apple to Introduce Bigger Video iPod

iPod-Concept06.jpg

Of course Creative and Archos have been producing these things for years but no one seems to care. Only when Apple decides to release a video iPod with a screen that covers the entire front of the device does anyone care. Though rumors have been swirling since last summer, it looks like this spring will mark Apple's introduction of a new video iPod with a 3.5 inch screen and a touch screen click wheel. No sooner have we all unloaded our wallets to grab Apple's first video iPod offering, many of us will frustratingly do it again upon release of this new device.

more »

by Steve Hall    Feb-16-06    
Topic: Mobile/Wireless



Pony Launches World's Most Pointless Online Game

pony_game.jpg

We don't no whether to thank or hate Bucky Turco for bringing this feeble excuse for an online game for Pony to us. Called Teddy's Revenge, the game is supposed to somehow extend the company's "Rise Up Now" theme and involves the simplistic control over a character that walks, jumps and adhere's graffiti to storefronts. Pointless. Useless. Utter waste of marketing dollars. To satisfy curiosity, can someone please explain the point of this game and, if you had any involvement in it, what it's supposed to accomplish?

by Steve Hall    Feb-16-06    
Topic: Games, Online, Worst



Gretchen Bleiler Marketing's Next It Girl

gretchen_bleiler.jpg

Having just won the silver medal for the halfpipe in this week's Torino Olympics, Gretchen Bleiler's phone has, no doubt, begun ringing with calls from marketers salivating over her potential to cause drooling desire for their products and make cash registers ring. After missing her chance in 2002, Bleiler made her comeback this year and is sure to be marketing's poster girl for at least for a few months following the games. Her FHM spread, though old, will, no doubt, keep the awareness of men up long enough for marketers to satisfy the need.

by Steve Hall    Feb-16-06    
Topic: Celebrity



HBO Uses Google Maps to Plot 'The Sporanos' Series Events

sopranos021606_big.jpg

For its client, HBO, New York-based Deep Focus is using Google Maps on The Sopranos website to map locations of fictitious events that have occurred during the series to help viewers get ready for the show's March debut.

by Steve Hall    Feb-16-06    
Topic: Good, Guerilla, Online



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Absinthe Positioned As Ultimate Panty Remover

absinth_panty.jpg

Writing on Customer Experience Strategy, Karl Long wonders if this promotion for Absinthe is aligning itself too closely with date rape. While alcohol has always positioned itself as a social lubricant, the imagery on the landing page of this promotion with the image of a woman covering her crotch and the tagline, "the ultimate panty remover," sends a much stronger message.

Long questions the approach writing this promotion seems "to have taken the position that absinthe could be the new 'Roofy' with this recent campaign. Now I say they 'seem' to have taken the position, but this may be one of those unfortunate marketing choices, that seemed like a good idea in the pitch meeting, but in the cold hard light of day, sounds far worse than intended." Perhaps crossing some sort of line here, the campaign and the tone of its landing page do take on a bit of a humorous, cheeky tone so maybe there's benefit out doubt to be given here.

by Steve Hall    Feb-16-06    
Topic: Online, Strange



BT Launches 'The Great iTunes Giveaway' Promotion

bt_itunes.jpg

BT has launched a promotion called The Great iTunes Giveaway which promises customers 500,000 free songs and 10,000 music videos from iTunes. Each day until March 10, BT will give away 15,000 songs and 300 music videos and on Fridays, the company will give away an additional 10,000 songs and 300 videos. The promotion is open only to BT Broadband customers

by Steve Hall    Feb-16-06    
Topic: Online, Promotions



Playboy Pulls 'Upskirt' Trick With Promotional Mirrors

Creative Criminal, a blog based in India, reports Playboy has installed branded floor mirrors at the entrances of malls, movie theaters and stores and warns women might want to be careful walking past said mirrors. Or a certain "upskirt" crowd, this'll certainly get attention.

by Steve Hall    Feb-16-06    
Topic: Guerilla, Point of Purchase, Promotions



Mary-Kate And Ashley Olsen to Front Badgley Mischka Fashion Campaign

badgley_olsen.jpg

Perhaps in an effort to dispel their dowdy look and to get fashion critic Richard Blackwell to lay off dissing the pair, Mary-Kate and Ashley Olsen have signed a deal with designers Mark Badgley and James Mischka to represent the label in an upcoming ad campaign. The ads, photographed by Gilles Bensimon in the Presidential Suite of the St. Regis Hotel in Manhattan,, will grace the pages of Vanity Fair, Vogue, Elle and InStyle beginning with April issues. The collection is said to be a bit more colorful then the sister's usually drab outerwear.

by Steve Hall    Feb-16-06    
Topic: Campaigns, Celebrity, Magazine









Featured FREE Resource: