Ameriquest Kills Its Patient

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Playing right into our enjoyment of sick humor, the first Ameriquest Super Bowl spot showed a couple of doctors presiding over a patient with cut shots to the patient's husband and daughter. A fly is buzzing around the patient and one of the doctors kills the fly with the those heart paddle things and says, "That killed him" just as the wife and daughter walk into the room. Love that sick humor! However, we forget what the spot had to do with mortgages. See the ad here.

by Steve Hall    Feb- 5-06   Click to Comment   
Topic: Commercials, Good, Super Bowl 2006, Television   

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Comments



Comments

Ahhh...it's always refreshing to see an ad that requires an explanation longer than the creative brief.

"At Ameriquest, we know that sometimes bad things can happen to good people, and that the truth of a situation is often disguised by initial impressions. We are dedicated to looking at the whole story, the whole person, and not judging you too quickly. Because no one likes to be judged unfairly: be it at home, in a store, on a plane, or in a hospital"

Oh yeah, even more at the link above.

Posted by: Lee Dale on February 6, 2006 1:27 AM

"Its" customers. Not "it's."

Posted by: ZakAttack on February 6, 2006 10:45 AM

"Those heart paddle things" are called defibrillators. They are used when you have either an abnomally fast heartbeat with no pulse (pulseless ventricular tachycardia) or your heart muscle is not contracting in it's nomally coordinated fashion (ventricular fibrillation). Yes I feel extremely pedantic today.

Posted by: Recluse on February 6, 2006 11:07 AM







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