Annoyance And Humor Tackle Debt, Home Foreclosures

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To counteract American's love for credit and denial of debt, the Homeownership Preservation Foundation had to demonstrate just how annoying debt can be in the only terms Americans can understand - annoyingly humorous television commercials. Addressing the 2.9 million home foreclosures that have occurred in the last five years, Minneapolis agency Colle+McVoy created two public service announcements that use annoyance to demonstrate just how annoying debt and it's result can be. The two spots, Loud Mouth and Annoying were directed by Brendan Gibbons of Los Angeles' Hungry Man Productions.

Written by Steve Hall    Comments (2)     File: Commercials, Good, Strange     Feb-25-06  
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Comments

These guys have NO clue as to what homeowners deal with on a daily basis.
ANYONE with a mortgage NEEDS to be AWARE of what is going on within the mortgage servicing industry.

Posted by: Ann Holden on February 25, 2006 11:26 PM

I think (and hope) these spots are incredibly effective. So often we see PSA-type ideas take an emotional route, literally motivating even the laziest consumers into picking up the remote and clicking. The HPF commercials use humor as an effective way to broach a serious issue in our debt-ridden country. Consumers will not only listen to the message, they'll be compelled to act–all while smiling.

Posted by: mike caguin on February 26, 2006 08:18 PM

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