BBC Uses Valet Parking Tickets to Promote 'Footballers Wive$'

To generate interest in it drama Footballers Wive$, BBC America has plastered the back of 500,000 valet parking tickets with four color ads to be distributed in southern California until March 13. Dallas-based AdverTickets is doing the work for McDonald Media, BBC America's media buying agency.

Written by Steve Hall    Comments (0)     Feb-22-06