Experts Recommend Other Ways to Spend $2.5 Million Super Bowl Budget
We all know spending $2.5 million on a Super Bowl spot is, well, not always the wisest marketing move but thankfully, we've got experts who know how better to spend $2.5 million. iMediaConnection has gathered 28 marketing experts who give us a bit of insight as to what they might do had they $2.5 million to spend elsewhere. You'll love AOL EVP Michael Barnett's completely self-promotional "spend it all on AOL" approach to answering the question. But you'll seriously love Word of Mouth Marketing Association CEO Andy Sernovitz' suggestion that the $2.5 million be spent to train customer service reps to be helpful, polite and sincere. Amen.