Fountains Across Europe Adorned With Schweppes Bottles
Duval Guillaume Antwerp has created an ambient (cool word for out of home) campaign that will transform fountains across European countries into Schweppes bottles illustrating the product's sparkling effervescence. Though we're not sure we'd like to enjoy beautiful fountains across Europe adorned as Schweppes bottles, we will say this is most certainly a show stopper in terms of garnering notice for the product.
Comments
I think this takes things just a bit too far. What's next? Will I see a bust of Ronald McDonald among Europe's fine statues...
I think this takes things just a bit too far. What's next? Will I see a bust of Ronald McDonald among Europe's fine statues...
"Across Europe", I highly doubt. In 3 or 4 fountains just in time to be photographed, and disassembled just in time enter into Cannes...yes, that's believable.
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