Media buying club MediaBuys, which recently undertook the job of orchestrating this year’s first ad-sponsored Mardi Gras in New Orleans has announced its first sponsorship deal with Clorox’s Glad. In addition to Glad’s sponsorship commitment, Glad will work with the City of New Orleans Department of Sanitation in the carnival’s sanitation maintenance and clean-up efforts, which would otherwise have mounted a considerable expense for the municipality. Supplementing the cash and emergency supplies donated by The Clorox Foundation – including more than 1.2 million trash bags for American Red Cross relief efforts throughout the Gulf region – Glad will donate more than 100,000 trash bags, which, humorously, will become the official trash bag of New Orleans’ Mardi Gras.
