Glad Trash Bags to Sponsor Mardi Gras

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Media buying club MediaBuys, which recently undertook the job of orchestrating this year's first ad-sponsored Mardi Gras in New Orleans has announced its first sponsorship deal with Clorox's Glad. In addition to Glad's sponsorship commitment, Glad will work with the City of New Orleans Department of Sanitation in the carnival's sanitation maintenance and clean-up efforts, which would otherwise have mounted a considerable expense for the municipality. Supplementing the cash and emergency supplies donated by The Clorox Foundation - including more than 1.2 million trash bags for American Red Cross relief efforts throughout the Gulf region - Glad will donate more than 100,000 trash bags, which, humorously, will become the official trash bag of New Orleans' Mardi Gras.

by Steve Hall    Feb- 7-06   Click to Comment   
Topic: Events, Sponsorship   

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Comments



Comments

I'm going to Mardi Gras.

Are you?

I'll by you a shot if you are.

Posted by: pete on February 8, 2006 10:47 AM

I bet this is costing Clorox close to nothing.

Posted by: David Wen on February 22, 2006 12:22 AM







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