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Magazine Leverages Adrants Weakness to Gain Coverage


Normally, we wouldn't give a crap about a magazine increasing its frequency and distribution but when the PR reps sends along an image of the magazine's cover with sweet looking bikinied babe on the front, our editorial crap detector simply ceases to function and other determining factors take charge.

So, Wave magazine, a South Florida-based boating and watersports activities publication backed by Knight Ridder, announced today it's doubling its publishing frequency to monthly and going national as it celebrates its second anniversary this month with a 132-page February issue. There. Everyone happy?

by Steve Hall    Feb- 6-06    
Topic: Magazine

Pirated Music Is Like A Blow Up Sex Doll


Now here's an ad that clearly makes its point. The copy reads, "Almost like the original. Almost . Pirate CDs spoil good music pleasure." Of course, unlike sex dolls, pirated music sounds just like the original so perhaps this ad isn't as powerful as it could be.

by Steve Hall    Feb- 6-06    
Topic: Magazine

Israel Is Holy And Hot


Unfortunately lumped together with all the other political crap about the Middle East, Israel gets a bum wrap. But the bums in this viral promotion for the country are completely apolitical and just plain hot in that sexy female human sort of way. With the two mesmerized guys in the video helplessly uttering, "Holy Shit, Man," "Holy Fuck," "Holy Jesus" and "Holy Mother of God," the ad's tagline, "Israel. No Wonder They Call it the Holy Land," makes perfect sense.

Keta Keta, creators of the "Make Love, Not War" and "People's Voice," created this video which can be viewed here as well as other pro-Israel wotk they've done.

by Steve Hall    Feb- 6-06    
Topic: Commercials, Good, Online, Viral

Juicy Carolina Helps Juicy Couture


While Flickr user Juicy Carolina, tells us she's not employed by fashion label Juicy Couture or Agent Provocateur, after viewing her pose, enticingly, in hundreds of images of each of the labels' fashions, one might think the labels should, in fact, be paying the sexy Carolina to pose. The photographer, her boyfriend, is, no doubt, very appreciative of Carolina's propensity to pose.

by Steve Hall    Feb- 6-06    
Topic: Consumer Created, Online

American Copywriter Super Bowl Podcast Released


As promised John January and Tug McTighe have released their 2006 Super Bowl podcast in which they laud and lambaste the big game's commercials. We'll be listening. You should too.

Also, don't miss the Across the Sound Super Bowl podcast with Joe Jaffe and guest-host FRCH Design Worldwide's Kevin Dugan

by Steve Hall    Feb- 6-06    
Topic: Podcast, Super Bowl 2006

Buger King Whopperettes Super Bowl Ad Analyzed Comic Strip Style


Perhaps digging into an analyzation of a commercial more than any normal person would ever dream of doing but offering clever insight is this comic strip analysis of Burger King's Whopperette's Super Bowl commercial.

by Steve Hall    Feb- 6-06    
Topic: Commercials, Super Bowl 2006

Nvidia Caught Hiring Forum Shills


Boing Boing links to a story on the Consumerist that digs into graphic chip manufacturer Nvidia having possibly hired a group of people through Arbuthnot Entertainment Group to visit Internet forums, build up trust and then use that trust to shill Nvidia products. The Consumerist has attempted several times to speak with Nvidia Public Relations Director Derek Perez to obtain confirmation but has not had its calls returned.

While there may be nothing wrong with unleashing a torrent of paid shills to promote a brand online, doing so without disclosing that fact is likely to backfire and hurt Nvidia more then it every could have possibly helped. Bad move. Wake up. Smell the honesty.

by Steve Hall    Feb- 6-06    
Topic: Guerilla, Online, Worst

The Best Super Bowl Ad Wasn't Even An Ad


While we watched the Super Bowl, we marveled at the promotions for ABC's Lost, particularly, as Adrants reader Terry Heaton so thankfully reminded us this morning, the "Addicted to Lost" version set to the tune of eighties icon Robert Palmer's "Addicted to Love" which showed Palmer and his eighties girls on the TV where Jack and Locke watched that creepy video at the end of last season. Perhaps, it's because we already watch Lost, we liked the promos so much or, perhaps, it's because they were just really good.

by Steve Hall    Feb- 6-06    
Topic: Commercials, Good, Promotions, Super Bowl 2006, Television

Burger King, Ameriquest, ESPN, Beer Institute Super Bowl Favorites


So the Super Bowl is over. Was it worth the $2.6 million each marketer spent on a :30? We won't know for months but who cares. It's all entertainment anyway. You can read Bob Garfield's take on the whole thing here and marvel at his shock that the Super Bowl (oh, the horror) is commercial and that rock and roll is (oh, the horror) about making money. You can watched some of the ads Ad Age found more memorable here. You can watch all the ads at iFilm here. Or you can just go get a cup of coffee and see what your co-workers think.

We're not quite sure what our favorite is yet but for some strange reason we're leaning towards the Burger King Whopperettes commercial. Either that or the wonderfully on-message ESPN Mobile ad. The Hummer H3 ad, of course, was very good but we've seen it too many times already. A nod also goes to Ameriquest for their two very funny spots and the Beer Institute did a good job telling us we should all just go have a beer and the world's problems would be solved. Oh, wait, we said that.

Also high on our list are the Budweiser Clydesdales spot and Bud Light's "Magic Fridge."

by Steve Hall    Feb- 6-06    
Topic: Commercials, Good, Opinion, Super Bowl 2006, Television

Video of Indestructible Toyota Truck Should Have Been Super Bowl Ad


While we might have thought the Toyota Tocoma Super Bowl ad that parked the vehicle during low tide, showed it getting thrashed about then driven off as if nothing had happened to it was a bit of truth stretching. Well, after watching this video about another Toyota truck that received far worse treatment that just a little sea water, we are humbled. Seriously humbled. Nothing this guy did to his truck would stop it from working. Nothing. Toyota should have paid $25 million to run this 10-15 minute video as their Super Bowl ad rather than do a :30 copy of it.

by Steve Hall    Feb- 6-06    
Topic: Commercials, Sponsorship, Television

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